5 Expert Tips to Maximize Your #GivingTuesday Campaign Success
WRITTEN BY SARAH BAKER
Each year, the MobileCause team of fundraising experts looks forward to #GivingTuesday. It’s been a day of giving that helps organizations take advantage of the National exposure it offers while being able to engage new donors for the year-end giving campaign push.
Our team has helped thousands of organizations raise more money on #GivingTuesday and beyond. After analyzing thousands of campaigns, we compiled the top 5 tips for creating a successful #GivingTuesday campaign.
5 Tips to Creating a Successful #GivingTuesday Campaign
1. Centralize Communications Management
Because #GivingTuesday is primarily promoted online and on social media channels, you’ll want to drive traffic to from your social media posts, text messages, and eblasts to your online donation form. With platforms like MobileCause, you can manage all your communication channels within our platform, making it easy to set-up promotional campaigns for the weeks leading up to #GivingTuesday.
2. Boost Average Gifts to $107 with Text-to-Donate
The ease and convenience of using a keyword and shortcode as part of your #GivingTuesday campaign increases the average gift size from $25 to $107. Using a branded keyword and shortcode on all your communications also increases response rates from email and direct mail campaigns. #GivingTuesday is all about attracting new donors and our Text-to-Donate feature enables you to capture new donors, wherever they are located. You can view an example of a text-to-donate campaign by texting DEMO to 41444.
3. Create a Personalized Donor Experience
When data is taken into account to tailor a supporter’s experience in real-time, it’s called personalization. Be sure to choose a fundraising platform that offers user-friendly campaign analytics and insights, so you can create a more personalized experience for your donors. Based on your donor’s activities, the MobileCause platform can present which channels your donors’ prefer to receive communications, which days they are more likely to give, which campaigns convert one-time donors to recurring donors, and much more! With a day of giving campaign, it’s critical to be able to analyze the performance in real-time and easily make changes to optimize your fundraising potential.
4. Setup a Peer-to-Peer Fundraising Campaign
Peer-to-peer fundraising allows your supporters to set up their own donation pages to fundraise on your behalf. With a peer-to-peer campaign you empower your supporters to spread your mission amongst their own social networks. And with #GivingTuesday being a global movement, allowing supporters to set up their own peer-to-peer fundraising page, gives them a tangible way to participate in the global day of giving (besides donating their own dollars).
With MobileCause it is only is it fun and simple to set-up a peer-to-peer fundraising campaign, but we also make it easy for your fundraisers to get creative in promoting their #GivingTuesday fundraising page. They can include a video, a story about why they are raising funds for your cause and they can fundraise on their own or set-up/join a team. They also get to choose their own personal keyword and shortcode to promote for their campaign to their network – which 5 of 8 donors are typically new to your organization. You can view an example of a MobileCause peer-to-peer fundraising campaign by texting NPOGTNOW to 71777.
5. Get #GivingTuesday Expertise
Because #GivingTuesday has grown exponentially each year, being able to stand out among the one million causes that participate is becoming difficult. Don’t go it alone! Our team partners with you on best practices, campaign strategy and can help you raise 4x more money than previous campaigns. You also get access to training sessions and a dedicated team to ensure campaign success.
Don’t start your #GivingTuesday campaign alone.
Request a 1:1 consultation with one of our Fundraising Experts here:
Interactive campaign thermometer inspires more giving: Displaying your campaign progress, milestones and donor recognition inspires 35% more ‘in the moment’ giving. You can display your #GivingTuesday thermometer on your website, on an Event Page, on social media or at a virtual or live event.
For #GivingTuesday (and all year-long), MobileCause offers nonprofit organization’s the lowest credit card processing fees and NO transaction fees, so more donations go directly to your cause!
Digital Marketing Strategist
Our goal at MobileCause is to help nonprofit organizations create and manage successful digital fundraising campaigns, raise more money and retain donors longer. Request a free demo with one of our fundraising experts to learn, step by step, how MobileCause can simply help set up your campaigns while transforming your results.
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