Mobile Pledging Revenues Significantly Increase in Second Year of Implementation at Annual Gala

Featured Products:  Mobile Pledging
Nonprofit Sector: Human Services & Healthcare
Client: Bet Tzedek
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BET TZEDEK ANNUAL FUNDRAISING DINNER GALA

For the second consecutive year Bet Tzedek, a leading nonprofit legal services agency and network of philanthropic lawyers, partnered with MobileCause to increase fundraising revenues at their annual fundraising gala. MobileCause professional services for planning and strategy were implemented both years.

Click here to learn more about Bet Tzedek.

YEAR-AFTER-YEAR MOBILE PLEDGING STRATEGY

3 hours of pre-event strategy consulting

1 hour of post-event data management and fulfillment consulting

Clear on-screen and table top mobile pledging instructions

Well timed and rehearsed call to action

COMPARE YEAR AFTER YEAR DINNER GALA MOBILE PLEDGING STATS

Bet Tzedek Dinner Gala             2011                 2012

Event Attendance                     1050                   1100

Audience Participation              7%                    17%

Total Mobile Pledges                 70 pledges        187 pledges

Revenue Fulfillment Rate           85%                   88%

Total Donated                           $16, 327           $48,092

Smallest Gift                             $5                     $25

Largest Gift                               $3600               $2500

Average Gift                              $200                  $276
 

 
FUNDRAISING EVENT ANALYSIS

1—Forward thinking nonprofit organizations that use Mobile Pledging year after year at fundraising events will see increased revenues because audiences are more accustomed to the new form of giving.

2—Effective pre and post consulting are essential in reaching fundraising goals with mobile.

3—As mobile devices continue to become more and more a part of everyday lives, organizations that consistently use mobile fundraising and communication tools will see increased levels of revenues and involvement.

Click here to learn more about how Mobile Pledging works

Text Message Pledge Donations at Alumni Event for College Prep High School

Fountain Valley School of Colorado empowers alumni to make mobile donations at consecutive annual reunion weekends.

BACKGROUND FVS is dedicated to providing a rigorous college-preparatory curriculum in academics, athletics and the arts. Their community endeavors to foster a lifelong love of challenge and learning in an environment of diversity and mutual respect, and to prepare adolescents to become individuals who are open-minded, curious, courageous, self-reliant and compassionate.

ALUMNI WEEKEND With more than 4,500 alumni spread across the country and the world—FVS has vibrant alumni community and is dedicated to hosting gatherings, sharing alumni news, and promoting supportive and generous donations to the school.

Every Summer FVS hosts a alumni reunion weekend during which they fundraise for the school. For the last two years FVS has effectively empowered its alumni to make text message pledge donations to augment traditional fundraising methods. Here are the mobile pledging statistics from the past two years:

MOBILE PLEDGING STATISTICS
2009: 88 pledges for $12,836
2010: 60 pledges for $17,284

*Amounts raised from text message pledges are in addition to traditional fundraising methods. Fountain Valley School plans to use mobile pledging for their upcoming 2012 alumni weekend this June.

Learn more about MobileCause fundraising and engagement tools for nonprofits.

Mobile Pledging Unites Audiences to Participate in Real Time Philanthropy at Fundraising Events

Mobile Pledging Text-to-Voice raises $170,000 at Three fundraising events

Featured Clients: Equal Justice Works, International Medical Corps,
Go for Broke National Education Center
Featured Product: Mobile Pledging
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MOBILE PLEDGING AT EVENTS Three mobile pledging fundraising events in the past few weeks have raised $170K from 30% of attendees. Here are some impressive statistics from the events. Revenues are in addition to traditional giving methods and represent new streams of donations.

Equal Justice Works 25th Anniversary Gala Dinner

$45K total raised
750 event attendees
37% mobile response
$155 average pledge

2011 International Medical Corps Awards Celebration

$85K total raised
370 event attendees
24% mobile response
$667 average pledge
*$25K corporate challenge gift to trigger mobile pledges

Go for Broke National Education Center Celebration

$40K total raised
1006 event attendees
22% mobile response
$140 average pledge
*$25K private matching gift triggered by mobile pledges

MOBILE PLEDGING WORKS Text2Voice allows for nonprofits to receive text donations of any amount at fundraising events. An effective call-to-action solicits an emotional response and creates new flows of revenues. Pledges are displayed on screen in real-time which unites supporters and creates excitement to reach a fundraising goal. Donors immediately receive a text message thanking them for their pledge and notifying them that they will be receiving a call to fulfill the pledge. Call center scripts and schedules are customized to a nonprofits preferences.

GET MORE DONATIONS WITH MOBILE PLEDGING Call (866) 976-7999 or email gomobile@mobilecause.com to use mobile pledging to boost revenues at live events. Keywords are activated instantly.

Learn more about MobileCause fundraising and engagement solutions for events

LGBT Empowered with Text to Pledge Fundraising at Anniversary Dinner Gala

Text to Pledge for the L.A. Gay & Lesbian Center 40th Anniversary Fundraising Gala

Featured Client: L.A. Gay & Lesbian Center
Endorsement: Neil Patrick Harris and David Burtka

BACKGROUND Since 1971 the L.A. Gay & Lesbian Center has been building the health, advocating for the rights and enriching the lives of lesbian, gay, bisexual and transgender (LGBT) people. The Center’s wide array of services includes: free HIV/AIDS care and medications for those most in need; housing, food, clothing and support for homeless LGBT youth; support and advocacy services for LGBT seniors and LGBT-parented families.

DINNER GALA FUNDRAISING EVENT On November 12, 2011 the L.A. Gay & Lesbian Center held it’s 40th Anniversary Gala & Auction at the Westin Bonaventure Hotel in Los Angeles. Neil Patrick Harris and David Burtka were honored with the Rand Schrader Distinguished Achievement Award.

To enhance traditional fundraising opportunities at the event Peter Paige led a special giving opportunity using mobile pledging real time philanthropy. He encouraged guests to text the keyword FAMILY followed by and DONATION AMOUNT and their NAME to 27138 to make a pledge to support the center. The additional giving opportunity at the event raised $62,000.

FUNDRAISING STATISTICS FROM THE EVENT

1100 Attendees
$496 Average Pledge
$62,000 Total Raised

Learn more about MobileCause fundraising and engagement tools for nonprofits.

Cosmo Practice Safe Sun Text-to-Donate for the Melanoma Research Foundation

Cosmopolitan Venture to Practice Safe Sun
and Fight Melanoma

Featured Client: Melanoma Research Foundation
Featured Product: Text-to-Voice Mobile Pledging
Nonprofit Sector: Human Services
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CAUSE The Melanoma Research Foundation is committed to the support of medical research in finding effective treatments and eventually a cure for melanoma, the MRF also educates patients and physicians about prevention, diagnosis and the treatment of melanoma.

OPPORTUNITY The nonprofit was approached by Cosmopolitan Magazine with an offer to run a full page ad during the summer season to raise awareness for melanoma prevention, treatment and research.

PROBLEM MRF wanted to use the Cosmo/Safe Sun venture to not only increase melanoma awareness, but also to build relationships with new supporters and acquire new donors. MRF recognized that while readers would often be away from a computer they would almost never be away from a mobile phone.  They needed a new method of cultivating donors to effectively utilize the magazine opportunity.

SOLUTION MobileCause recommended that MRF incentivize Cosmopolitan readers to receive one ‘sun-safe’ bracelet if they made a $10 text donation or three ‘sun-safe’ bracelets if they made a $25 text donation. Readers could text “MRF(space)10” or “MRF(space)25” to make a donation. Supporters then received an immediate SMS with instructions to text the their full name and the address where the bracelet(s) could be sent. The following day the donor was contacted by the MobileCause call center, with script branded as Melanoma Research Foundation, to fulfill their pledge. Media coverage at the Cosmo Practice Safe Sun Awards helped to popularize the bracelets, where many supporters and celebrities sported the trendy wrist wear in support of MRF.  The ad campaign resulted in 2412 new donors and raised $8105 in text donations. Additionally, MRF received full donor data from 576 supporters to be used for future fundraising campaigns.

HIGHLIGHTS

Magazine ad readers were effectively incentivized to make text donations resulting in $8105 dollars in additional revenues for MRF awareness.

576 supporters provided full donor information for future MRF fundraising.

Learn more about MobileCause fundraising and engagement tools for nonprofits.