Mobile Pledging Revenues Significantly Increase in Second Year of Implementation at Annual Gala

Featured Products:  Mobile Pledging
Nonprofit Sector: Human Services & Healthcare
Client: Bet Tzedek
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BET TZEDEK ANNUAL FUNDRAISING DINNER GALA

For the second consecutive year Bet Tzedek, a leading nonprofit legal services agency and network of philanthropic lawyers, partnered with MobileCause to increase fundraising revenues at their annual fundraising gala. MobileCause professional services for planning and strategy were implemented both years.

Click here to learn more about Bet Tzedek.

YEAR-AFTER-YEAR MOBILE PLEDGING STRATEGY

3 hours of pre-event strategy consulting

1 hour of post-event data management and fulfillment consulting

Clear on-screen and table top mobile pledging instructions

Well timed and rehearsed call to action

COMPARE YEAR AFTER YEAR DINNER GALA MOBILE PLEDGING STATS

Bet Tzedek Dinner Gala             2011                 2012

Event Attendance                     1050                   1100

Audience Participation              7%                    17%

Total Mobile Pledges                 70 pledges        187 pledges

Revenue Fulfillment Rate           85%                   88%

Total Donated                           $16, 327           $48,092

Smallest Gift                             $5                     $25

Largest Gift                               $3600               $2500

Average Gift                              $200                  $276
 

 
FUNDRAISING EVENT ANALYSIS

1—Forward thinking nonprofit organizations that use Mobile Pledging year after year at fundraising events will see increased revenues because audiences are more accustomed to the new form of giving.

2—Effective pre and post consulting are essential in reaching fundraising goals with mobile.

3—As mobile devices continue to become more and more a part of everyday lives, organizations that consistently use mobile fundraising and communication tools will see increased levels of revenues and involvement.

Click here to learn more about how Mobile Pledging works

Text-to-Give for Concert Mobile Fundraising: Boston Landmarks Orchestra Raises $64,800

Text-to-Give maximizes a matching fund at free summer concert series

Featured Client: Boston Landmarks Orchestra
Featured Product: Text-to-Give Mobile Giving
Nonprofit Sector: Arts and Culture
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BOSTON LANDMARKS ORCHESTRA BACKGROUND The Boston Landmarks Orchestra presents exceptional orchestral music performances in significant architectural, historical and geographical settings throughout the Boston area. They aim to help diverse audiences grow in their appreciation of both the fine music that they offer and the special places where they perform.  Boston is known as a center for music in America, and the Boston Landmarks Orchestra is able to draw upon some of the area’s finest musicians to create a vibrant and exciting classical music scene all summer long.

FUNDRAISING OPPORTUNITY Before the 2010 Free Summer Concert Series a Boston Landmarks Orchestra foundation donor pledged to match $10 donations 9-to-1 from April 1 through July 19,  7-to-1 from July 20 through July 26, and 1-to-1 after July 26.  This created an incredible fundraising opportunity in that every $10 raised from concert attendees would result in up to $100 of funds raised for the nonprofit.  The MobileCause strategy support team worked hand-in-hand with the Boston Landmarks Orchestra to plan and coordinate a Text-to-Give mobile giving campaign to ensure fundraising and engagement success.

FUNDRAISING STRATEGY Three live calls-to-action during each concert:  The 1st before the show— The 2nd before intermission—The 3rd at the end of the show before crowds were dismissed. Volunteers with Text ORCHESTRA to 85944 to give $10 tee shirts (see below) walked through the crowd and handed out Boston Landmarks Orchestra buttons to those who gave.

TEXT TO GIVE RESULTS The first night, even though there was rain and attendance was down, Text-to-Give donations brought in $2,940—Triggering 29,400 in foundation match funds. There was so much excitement around the giving opportunity that audience members who didn’t have texting plans on their phones were bringing cash donations to the information table. The four consecutive concerts brought in 648 $10 text donations— an average of 10% participation—resulting in $64,800 in foundation match funds raised for the nonprofit.

TEXT TO GIVE HIGHLIGHTS

$64,800 was raised over four concerts for the Boston Landmarks Orchestra

648 new donors made Text-to-Give donations

10% of the Free Summer Concert Series attendees made donations

Learn more about MobileCause solutions for fundraising and engagement.

Mobile Pledging Unites Audiences to Participate in Real Time Philanthropy at Fundraising Events

Mobile Pledging Text-to-Voice raises $170,000 at Three fundraising events

Featured Clients: Equal Justice Works, International Medical Corps,
Go for Broke National Education Center
Featured Product: Mobile Pledging
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MOBILE PLEDGING AT EVENTS Three mobile pledging fundraising events in the past few weeks have raised $170K from 30% of attendees. Here are some impressive statistics from the events. Revenues are in addition to traditional giving methods and represent new streams of donations.

Equal Justice Works 25th Anniversary Gala Dinner

$45K total raised
750 event attendees
37% mobile response
$155 average pledge

2011 International Medical Corps Awards Celebration

$85K total raised
370 event attendees
24% mobile response
$667 average pledge
*$25K corporate challenge gift to trigger mobile pledges

Go for Broke National Education Center Celebration

$40K total raised
1006 event attendees
22% mobile response
$140 average pledge
*$25K private matching gift triggered by mobile pledges

MOBILE PLEDGING WORKS Text2Voice allows for nonprofits to receive text donations of any amount at fundraising events. An effective call-to-action solicits an emotional response and creates new flows of revenues. Pledges are displayed on screen in real-time which unites supporters and creates excitement to reach a fundraising goal. Donors immediately receive a text message thanking them for their pledge and notifying them that they will be receiving a call to fulfill the pledge. Call center scripts and schedules are customized to a nonprofits preferences.

GET MORE DONATIONS WITH MOBILE PLEDGING Call (866) 976-7999 or email gomobile@mobilecause.com to use mobile pledging to boost revenues at live events. Keywords are activated instantly.

Learn more about MobileCause fundraising and engagement solutions for events

LGBT Empowered with Text to Pledge Fundraising at Anniversary Dinner Gala

Text to Pledge for the L.A. Gay & Lesbian Center 40th Anniversary Fundraising Gala

Featured Client: L.A. Gay & Lesbian Center
Endorsement: Neil Patrick Harris and David Burtka

BACKGROUND Since 1971 the L.A. Gay & Lesbian Center has been building the health, advocating for the rights and enriching the lives of lesbian, gay, bisexual and transgender (LGBT) people. The Center’s wide array of services includes: free HIV/AIDS care and medications for those most in need; housing, food, clothing and support for homeless LGBT youth; support and advocacy services for LGBT seniors and LGBT-parented families.

DINNER GALA FUNDRAISING EVENT On November 12, 2011 the L.A. Gay & Lesbian Center held it’s 40th Anniversary Gala & Auction at the Westin Bonaventure Hotel in Los Angeles. Neil Patrick Harris and David Burtka were honored with the Rand Schrader Distinguished Achievement Award.

To enhance traditional fundraising opportunities at the event Peter Paige led a special giving opportunity using mobile pledging real time philanthropy. He encouraged guests to text the keyword FAMILY followed by and DONATION AMOUNT and their NAME to 27138 to make a pledge to support the center. The additional giving opportunity at the event raised $62,000.

FUNDRAISING STATISTICS FROM THE EVENT

1100 Attendees
$496 Average Pledge
$62,000 Total Raised

Learn more about MobileCause fundraising and engagement tools for nonprofits.

Twitter and Facebook Text Donations Raise $98,000 for Berry Family Children

Twitter and Facebook text donations help the world “Show Your Hearts” for the Berry Family Children after horrific car accident.

Featured Client: Jewish Federation of Greater Houston
Featured Products: Text-to-Give Mobile Giving, Web Widget
Endorsement: Brittany Spears, Katy Perry, Justin Bieber, Lady Gaga, Ryan Seacrest
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BERRY FAMILY TRAGEDY On July 3rd, 2011 while returning from an annual family road trip in Colorado back to their home in Houston, Texas the Berry Family found themselves to be victims of a tragic fatal car accident. The Berry’s minivan carrying parents Joshua and Robin Berry and their children Peter (age 9), Aaron (age 8), and Willa (age 6), was hit head on. Both parents Joshua and Robin were killed leaving their three children behind. While all three children survived the crash, both boys sustained serious spinal cord injuries and were paralyzed below the waist.

SHOW YOUR HEARTS This tragedy ignited a worldwide effort to help support the children. Show Your Hearts was created to connect millions of supporters.

FUNDRAISING PROBLEM The Berry Family needed a mechanism to quickly receive funds.  To further this problem, they had 7 days to prepare for one day of giving. Because of the lack of a donor base for this cause, those closest to the family were privileged to leverage family connections with celebrities. Since social media is the preferred method of communication for celebs, they were forced to create a completely viral campaign optimized for Twitter and Facebook. This brought them to an even larger problem. Though social media spreads ideas fast – it has a lackluster track record when it comes to giving. The family needed a giving method that was as immediate and easy as social media. Their audience was also likely to be younger, an inherent roadblock to typical donation methods.

TEXT TO GIVE SOLUTION Mobile donations are the only way donors can complete a gift in less than 15 seconds. This was just the kind of time frame the young audience would need to be willing to give. MobileCause responded immediately by providing the technology and support needed to create a successful text to give campaign. MobileCause was introduced to the Jewish Federation of Greater Houston, a local nonproft whose hearts immediately went out to the Berry family. Because of unique carrier relationships MobileCause was able to request an expedited mobile campaign approval and launch. The HCJF Berry Family Fund for Orphans was able to quickly accept $10 text to give donations.

MOBILE GIVING TECHNOLOGY & SUPPORT Once the keyword BERRY was provisioned the family was given access to MobileCause’s robust real-time reporting system that gauges fundraising efforts. They were also given a web widget (a small online form that can be embedded on any web page) enabling users to make a text message donations online. Additionally, we created a QR code linking supporters to live fundraising results.

The MobileCause team spent dedicated time with the campaigns producers advising them on the in’s and out’s of using text to give with social media as well as helping them to leverage additional technology like bit.ly analytic. Because the bulk of the messaging was going to be done by celebrities, the potential for follower/fan participation rates was very high. MobileCause helped to create engaging content for social media feeds for supporting celebrities. Dedicated strategic support over the course of the campaign was also necessary to tweak the campaign in real time. The support delivered was designed to optimize performance and enhance creativity and efficiency.

FACEBOOK AND TWITTER CELEBRITIES PROMOTE SHOW YOUR HEARTS On July 27th many celebrities began tweeting, facebooking and speaking about the Berry family, requesting that their facebook followers change their profile pictures to the ShowYourHearts logo. Followers were empowered to text BERRY to 85944 to make a $10 gift. Within minutes the text to give campaign was raising an average of $7500 per hour. This single day social fundraising campaign resulted in over $98,000+ in $10 text donations.

MOBILE DONATION HIGHLIGHTS

Millions of people were reached with the Berry Family story and given the opportunity to come to the rescue in a single day.

9800+ new supporters were empowered and completed text to give donations.

$98,000+ and counting has been raised through text donations.

Learn more about MobileCause fundraising and engagement tools for nonprofits.