Mobile Pledging Revenues Significantly Increase in Second Year of Implementation at Annual Gala

Featured Products:  Mobile Pledging
Nonprofit Sector: Human Services & Healthcare
Client: Bet Tzedek
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BET TZEDEK ANNUAL FUNDRAISING DINNER GALA

For the second consecutive year Bet Tzedek, a leading nonprofit legal services agency and network of philanthropic lawyers, partnered with MobileCause to increase fundraising revenues at their annual fundraising gala. MobileCause professional services for planning and strategy were implemented both years.

Click here to learn more about Bet Tzedek.

YEAR-AFTER-YEAR MOBILE PLEDGING STRATEGY

3 hours of pre-event strategy consulting

1 hour of post-event data management and fulfillment consulting

Clear on-screen and table top mobile pledging instructions

Well timed and rehearsed call to action

COMPARE YEAR AFTER YEAR DINNER GALA MOBILE PLEDGING STATS

Bet Tzedek Dinner Gala             2011                 2012

Event Attendance                     1050                   1100

Audience Participation              7%                    17%

Total Mobile Pledges                 70 pledges        187 pledges

Revenue Fulfillment Rate           85%                   88%

Total Donated                           $16, 327           $48,092

Smallest Gift                             $5                     $25

Largest Gift                               $3600               $2500

Average Gift                              $200                  $276
 

 
FUNDRAISING EVENT ANALYSIS

1—Forward thinking nonprofit organizations that use Mobile Pledging year after year at fundraising events will see increased revenues because audiences are more accustomed to the new form of giving.

2—Effective pre and post consulting are essential in reaching fundraising goals with mobile.

3—As mobile devices continue to become more and more a part of everyday lives, organizations that consistently use mobile fundraising and communication tools will see increased levels of revenues and involvement.

Click here to learn more about how Mobile Pledging works

Mobile Pledging Unites Audiences to Participate in Real Time Philanthropy at Fundraising Events

Mobile Pledging Text-to-Voice raises $170,000 at Three fundraising events

Featured Clients: Equal Justice Works, International Medical Corps,
Go for Broke National Education Center
Featured Product: Mobile Pledging
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MOBILE PLEDGING AT EVENTS Three mobile pledging fundraising events in the past few weeks have raised $170K from 30% of attendees. Here are some impressive statistics from the events. Revenues are in addition to traditional giving methods and represent new streams of donations.

Equal Justice Works 25th Anniversary Gala Dinner

$45K total raised
750 event attendees
37% mobile response
$155 average pledge

2011 International Medical Corps Awards Celebration

$85K total raised
370 event attendees
24% mobile response
$667 average pledge
*$25K corporate challenge gift to trigger mobile pledges

Go for Broke National Education Center Celebration

$40K total raised
1006 event attendees
22% mobile response
$140 average pledge
*$25K private matching gift triggered by mobile pledges

MOBILE PLEDGING WORKS Text2Voice allows for nonprofits to receive text donations of any amount at fundraising events. An effective call-to-action solicits an emotional response and creates new flows of revenues. Pledges are displayed on screen in real-time which unites supporters and creates excitement to reach a fundraising goal. Donors immediately receive a text message thanking them for their pledge and notifying them that they will be receiving a call to fulfill the pledge. Call center scripts and schedules are customized to a nonprofits preferences.

GET MORE DONATIONS WITH MOBILE PLEDGING Call (866) 976-7999 or email gomobile@mobilecause.com to use mobile pledging to boost revenues at live events. Keywords are activated instantly.

Learn more about MobileCause fundraising and engagement solutions for events

LGBT Empowered with Text to Pledge Fundraising at Anniversary Dinner Gala

Text to Pledge for the L.A. Gay & Lesbian Center 40th Anniversary Fundraising Gala

Featured Client: L.A. Gay & Lesbian Center
Endorsement: Neil Patrick Harris and David Burtka

BACKGROUND Since 1971 the L.A. Gay & Lesbian Center has been building the health, advocating for the rights and enriching the lives of lesbian, gay, bisexual and transgender (LGBT) people. The Center’s wide array of services includes: free HIV/AIDS care and medications for those most in need; housing, food, clothing and support for homeless LGBT youth; support and advocacy services for LGBT seniors and LGBT-parented families.

DINNER GALA FUNDRAISING EVENT On November 12, 2011 the L.A. Gay & Lesbian Center held it’s 40th Anniversary Gala & Auction at the Westin Bonaventure Hotel in Los Angeles. Neil Patrick Harris and David Burtka were honored with the Rand Schrader Distinguished Achievement Award.

To enhance traditional fundraising opportunities at the event Peter Paige led a special giving opportunity using mobile pledging real time philanthropy. He encouraged guests to text the keyword FAMILY followed by and DONATION AMOUNT and their NAME to 27138 to make a pledge to support the center. The additional giving opportunity at the event raised $62,000.

FUNDRAISING STATISTICS FROM THE EVENT

1100 Attendees
$496 Average Pledge
$62,000 Total Raised

Learn more about MobileCause fundraising and engagement tools for nonprofits.

Text to Pledge at The Human Dignity Awards Dinner for Torture Victims

Text to Pledge strengthens fundraising for the Program for Torture Victims Human Dignity Awards Dinner

Featured Client: The Program for Torture Victims
Featured Products: Mobile Pledging
Nonprofit Sector: Human Services
Endorsement: Judge Bruce Einhorn, Refugee Act of 1980
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BACKGROUND The Program for Torture Victims rebuilds the lives of torture survivors from over 65 countries who have stood up for freedom, democracy, and human dignity. The first organization of its kind in the country, PTV has helped heal the wounds of thousands of survivors through comprehensive services, empowering them to reenter society, reclaim their identities, and work toward a world without torture.

OPPORTUNITY In April 2011, The Program for Torture Victims was set to have their first annual fundraising dinner, “The Human Dignity Awards Dinner.” Judge Bruce Einhorn, the writer of the Refuge Act of 1980 – the modern US law of asylum and refugee protection, was to be presented with the Human Rights Hero Award.

CHALLENGE The fundraising goal for the dinner was $300,000. This amount was to be met by major gifts, ticket sales and silent auction. The staff believed there was a portion of their audience, that would be attending the event for free, that would be likely to give after hearing the vision and mission of the organization. They also desired to eliminate the cost of having credit card machines on site and the manpower that would be necessary in fulfillment. The Executive Director set an ambitious goal of $10,000 to be raised by text to pledge during the event.

SOLUTION MobileCause recommended that PTV implement a Mobile Pledging Campaign that would allow attendees to text “JUSTICE” and any dollar amount to 27138 to be credit card billed and call center collected. In three strategic sessions, the Mobile Planning Team and PTV staff were able to devise a plan for the most effective timing, instructions, call to action and marketing materials for the event. The first call to action produced an audible buzz in the room and 85% of the goal was reached in 15 minutes. The second call to action, which was planned in the script, successfully raised the final 15%.

EVENT FUNDRAISING HIGHLIGHTS

Over $10,000 was raised at the event from 174 mobile pledges.

Careful pre-event planning ensured that the text fundraising goal was reached.

Learn more about MobileCause fundraising and engagement tools for nonprofits

Mobile Pledges Provide Legal Aid to Combat Human Trafficking at Bet Tzedek Annual Gala

Bet Tzedek 37th Annual Fundraising Dinner Gala for Legal Aid to Combat Human Trafficing

Featured Client: Bet Tzedek

BACKGROUND Bet Tzedek was founded in 1974 by a small group of lawyers, rabbis, and community activists who sought to act upon a central tenet of Jewish law and tradition: “Tzedek, tzedek tirdof – Justice, justice you shall pursue.” This doctrine establishes an obligation to advocate the just causes of the poor and helpless. Consistent with this mandate, Bet Tzedek provides assistance to all eligible needy residents throughout Los Angeles County, regardless of their racial, religious, or ethnic background.

EVENT PLANNING WITH PROFESSIONAL SERVICES Held in January each year, Bet Tzedek’s annual fundraising dinner gala raises a significant portion of our annual budget. Leading law firms, major corporations and hundreds of individuals support the gala event to ensure equal justice for the most vulnerable members of our community.

Bet Tzedek knew that many of their older attendees, who rarely use text messaging, would be hesitant to make text donations. Bet Tzedek was recommended full service to ensure fundraising success. The MobileCause professional services team worked the event as well as spent 5 hours of premium pre and post event consulting to ensure effective collateral, call-to-action, giving instructions, displayed real-time results, pledge fulfillment, donor data management, and accurate reporting.

FULL SERVICE EVENT PACKAGE ENSURED…

Quality customized on-screen and table top artwork

A well timed call-to-action directly following a short highlight video

70 mobile pledge donations

85% pledge fulfillment

$16,327 donated through mobile

Smallest gift $5—Largest gift $3,600—Average gift $200

Learn more about MobileCause fundraising and engagement tools for nonprofits.