Text Pledge GAS to Donate—Help Fuel Up the Steve Irwin on Whale Wars

Sea Shepherd Conservation Society sends text messages to receive text pledges during the Antarctic Campaign.

Featured Client: Sea Shepherd Conservation Society
Featured Products: Mobile Messaging, Mobile Pledging
Nonprofit Sector: Environmental & Animal
Endorsement: Whale Wars—Discovery Channel
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CRISIS Sea Shepherd’s flagship vessel “The Steve Irwin” was facing a fuel shortage during their Antarctic Campaign. They desperately needed fans to participate in a Mobile Pledging campaign to raise $1000 of emergency fuel.

CAUSE Sea Shepherd Conservation Society (SSCS) is an international nonprofit, marine wildlife conservation organization. Their mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species.

BACKGROUND Sea Shepherd spent several months building a Mobile Messaging list which resulted in over 1,800 subscribers. They regularly communicated with the list as part of their overall communicate strategy by (1) asking for feedback, (2) inviting fans to join important conversations, and (3) providing exclusive content. Through mobile messaging, social networking, and email—Sea Shepherd has raised hundreds of thousands of dollars.

SOLUTION Within hours of the fuel crisis Sea Shepherd was able to implement a spontaneous Mobile Pledging campaign to its Mobile Messaging subscribers. Subscribers were offered the opportunity to participate in an immediate way by replying to the text message with the keyword “GAS” and any dollar amount to donate to the crisis. Similar calls to action were made through the organization’s email and social media campaigns. In 30 minutes $1000 was raised for emergency fuel.

HIGHLIGHTS

Mobile messaging and mobile fundraising were effectively integrated into an overall communication strategy.

1800+ fans were empowered through Mobile Pledging during the crisis.

$1000 was raised for emergency fuel in 30 minutes.

Learn more about MobileCause fundraising and engagement tools for nonprofits.

Text Messaging to Educate Tourists about Marine Mammal Preservation

Text RINGTONE—Marine Mammal Preservation at Pier 39 in San Francisco

Featured Client: The Marine Mammal Center
Featured Products: Mobile Messaging
Nonprofit Sector: Environmental/Animal
Download Case Study PDF

CAUSE The Marine Mammal Center mission is to expand knowledge about marine mammals – their health and that of their ocean environment – and to inspire their global conservation. Our core work is the rescue and rehabilitation of sick and injured marine mammals, supported by state-of-the-art animal care and research facilities, a corps of dedicated volunteers, and an engaged community.

OPPORTUNITY Every year thousands of tourists come to see the seals and sea lions at Pier 39 in San Francisco.  The Marine Mammal Center, located nearby, had a unique opportunity to place an educational aid at the end of the pier, offering tourists additional information about the Sea Lion population. Though the sign would be small, it would have high visibility.

PROBLEM The Marine Mammal Center wanted to build a text message list that they could use to invite tourists to visit the center, as well as send important educational information and special opportunities. Pier 39 is a popular tourist location with many distractions, so a text initiative was likely to be unseen and ignored.

SOLUTION To compel Pier 39 tourists to join the text list MobileCause and The Marine Mammal Center worked together to develop a creative Mobile Messaging campaign where subscribers would receive a free ringtone download of a sea lion’s bark. To receive the ringtone and join the Marine Mammal Center text message list individuals could text “RINGTONE” to 27138. This integration of compelling valuable content into the subscription process has resulted in 2449 subscribers. Only six of these subscribers have unsubscribed.  These supporters can now being educated in the mission to rescue, rehabilitate and preserve marine mammals.

HIGHLIGHTS

Exclusive content was effectively used to build a Mobile Messaging list.

2449 subscribers (and counting) are able to be educated in the mission.

Learn more about MobileCause fundraising and engagement tools for nonprofits.

Animal Shelter Receives Text to Give Donations to Help Animals Find Happy Homes

Text to Give donations help raise funds for Animal Friends, a leading animal shelter & resource center.

Featured Client: Animal Friends Resource Center

Since 1943 Animal Friends, located in Pittsburgh, has been serving to champion the cause of ensuring the well being of companion animals, while ending overpopulation, abuse and unwarranted euthanasia. Animal Friends, a premier companion animal resource center, is committed to nurturing and promoting the animal-human bond and creating a community where our relationship with companion animals is guided by compassion.

Donations are needed year-round to help support their no-kill mission. Donors make it possible to provide shelter and medical care to homeless pets as they work to find them loving, permanent homes. Animal Friends can now receive text to give donations.

Text PAWS to 85944 to make a $10 text to give donation to the Animal Friends resource center.

Please make up to three text to give donations each month to the animal shelter. Your donations are cell phone carrier billed and will ensure that Animal Friends continues to thrive in it’s cause. Watch the Animal Friends animal shelter text to give fundraising campaign PSA video by Jimmy Krenn, comic and radio personality.
 
Learn more about MobileCause fundraising and engagement tools for nonprofits.

Earth Day Network empowers 50,000 attendees to participate in live text message polls