Have you ever asked yourself why charitable people don’t donate or why they don’t contribute more frequently? There are many reasons why individuals who are inherently charitable aren’t supporting your organization. Here are three top explanations why donors aren’t getting involved with your cause or charity:
1—Donors have concerns about how their gifts will be used
Would-be contributors are often scared away by a lack of transparency within organizations, according to a blog post from GiftWorks. Donation appeals need to clearly address how funds will be used. All donation pages should be branded to specific events and campaigns to reinforce that their donation is going exactly where they intend!
2—Lack of a solid connection to your organization
The nature of giving is changing, and many people feel more connected to specific causes rather than organizations. But your charity needs to be accessible – donors have to be able to put a face to the name. This charity infographic (see below – click to enlarge) says an identifiable victim is one way to get people to give more. At MobileCause we believe that effective storytelling is the best way to resonate with current and future donors!
3—Benefactors worry you will constantly hit them up for donations
Genuinely charitable people are sometimes afraid to contribute to causes they care about because they worry about receiving a stream of solicitations in the future. In fact, this trend is making people less likely to give out their personal contact information, GiftWorks stated. It may be a good idea to inform donors how frequently they can expect to hear from you and stick to your word. A healthy mix of text messages, email, direct mail, social media posts and voice calls will ensure you effectively engage your entire donor base. Make it easy for donors to unsubscribe from channels they do not prefer.
Use MobileCause Fundraising and Communication Tools to Overcome Barriers
Fortunately for nonprofit organizations, there are many ways to surmount these obstacles to fundraising success. Mobile donations are a crucial tool to establish credibility and build long-lasting relationships with contributors. Here’s how mobile can instill more confidence in your donor database:
Mobile reinforces to donors exactly where their money is going
Mobile technology makes it easy to display impact. Whether you utilize mobile pledging or a event thermometer, donors will be able to see where their gifts are going. A thermometer can even increase event participation. You can also use text messaging to stay in touch with contributors and send them links to content about campaign results.
Donors feel more connected through mobile
People don’t want to give to a faceless organization. Engaging donors through mobile messaging with links to photos and videos is a better way to establish long-term ongoing relationships with donors.
Best Practice: Every month send them a message with a link to something visual showing how their contributions are making a difference. Then tell them about important opportunities in the future.
Mobile videos sent by text message the most time effective (for NPOs) and convenient way (for donors) to share stories that resonate!
Mobile creates a more personal relationship than traditional donor channels
People are reluctant to share their contact information in fear that communications will become invasive. Mobile makes it easier for subscribers to opt in and select how frequently they would like to receive messages from your organization. More traditional approaches to fundraising typically rely on direct mail or email. It’s easy for benefactors to miss these messages. However, text messages have a 99 percent open rate, and most people read texts within a few minutes of receiving them. People may be more likely to view text messages as a less invasive form of donation appeal.
Text messages have a 99% open rate, and most people read texts within a few minutes of receiving them.
