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Mobile Marketing campaigns offer corporations, branding and marketing agencies a unique entry into mobile advertising by leveraging partnerships with non-profit organizations to develop campaigns that promote brands while raising funds for a cause. This creates opportunities to build an opt-in database, position the company as socially responsible and develop a mobile extension of the brand. Correctly structured and applied, this strategy has the power to drive significant return on each marketing dollar spent, while making a lasting social impact. MobileCause manages the entire process – from creating partnerships between non-profit and for-profit entities through concept development, planning, delivery and reporting.

Mobile Sweepstakes
Research shows that if the entry threshold is low and there is a direct benefit to the consumer, people are more apt to donate or support a cause. Mobile Sweepstakes provide a great opportunity for people to not only participate in supporting a cause, but also to have an opportunity to win a prize sponsored by a corporate partner of the cause organization. > Try it now!

WAP Sites / Micro Sites
MobileCause builds unique WAP (Wireless Application Protocol) sites and allows organizations to link to their partners, provide live updates and distribute content via these browsers. WAP sites require little technical knowledge and studies have shown that click through rates are higher on WAP sites than on traditional web sites.

Polls, Quizzes & Competitions
MobileCause provides web-based tools that allow organizations to easily create interactive polls and view results in real time. This application can also provide organizations with the ability to deliver online coupons and vouchers to participants. > Try it now!

SMS Alerts and Reminders

MobileCause helps organizations to send text alerts based on user preferences. Opted-in users can set preferences that allow for scheduled text reminders of important upcoming events.

Channel Marketing Support
Mobile marketing can act as a standalone medium, but is much more effective when integrated into current marketing activities. MobileCause works with clients’ current broadcast, print and internet solutions in a collaborative fashion – driving CRM data and "trackability" for current campaigns. To the right is an overview of mobile strategies that work well with legacy marketing channels.

 
     
   
 
  Text2CallCenter  
   
"" Eliminate hold times and improve donor satisfaction levels.  
     
 
Integrate Mobile with existing media:
 
 
Broadcast

•    Promote Station Events
•    Sweepstakes
•    Polls/Petitions
•    Show/Song Alerts
•    Subscription-Based Devotionals/
         Power Messages
•    Audio Streaming
•    Text and Win Prize giving
•    Text Vote for Top 3 Song Options
         (text message becomes
         “applause-o-meter”)
•    Text Coupons for Redemption
         Online

Online
•    WAP and WEB sites
•    Text Message URL Reminders
•    RSS feeds
•    Email Sign Ups
•    Ad Space
•    Audio Streaming
•    Subscription Mobile Content

Print
•    User Generated Content
•    Polls
•    Sweepstakes
•    Mobile Magazines - Application
         downloads that contain some
         of the print content uniquely
         positioned for the mobile
         audience (offer richer features
         and can contain video ads)
•    Text Alert Hyperlinks for
         Advertising Push (subscriber
         base determines ad prices)
 
 
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