"Doing Good" on 9-11

MobileCause to partner with the Tunnel to Tower Foundation to provide support to children who have lost a parent, firefighters or first responders of the 9/11 tragedy and to military who have been seriously injured in the line of duty.

LOS ANGELES, Sept. 8, 2011 /PRNewswire via COMTEX/ -- Annual 5K Run in New York Retracing FDNY's Stephen Siller's Route Draws National Fundraising Support on 10th Anniversary

MobileCause ( www.mobilecause.com ), the leading U.S. web service for mobile communication, CRM and fundraising to non-profit sector, joins efforts with Tunnel to Tower Foundation to provide support to children who have lost a parent, firefighters or first responders of the 9/11 tragedy and to military who have been seriously injured in the line of duty. The foundation will pay tribute to these heroes by showcasing one of those fallen heroes, Stephen Siller, a New York Fire Firefighter who lost his life in the 9/11 tragedy by retracing his steps from the Brooklyn Battery Tunnel to the Twin Towers.

The Tunnel to Tower foundation established in Stephen Siller's name has inspired over 50 Tunnel to Tower races throughout America, Afghanistan and Iraq, which take place on 9/11 and is expected to draw over 30,000 runners globally. The NYC based Tunnel to Tower run retracing Stephen Siller's steps to the World Trade Center will take place on September 25th and will be hosted by CBS in a two hour special and mobile giving will be offered as an option for making a donation to the viewing audience.

MobileCause will enable donors to support the foundation through their mobile device. Donors can text the keyword "REMEMBER" to 80888 to contribute $10 to the foundation. Contributions to Tunnel to Towers Foundation via MobileCause are tax-deductible within the United States and the donation will appear as a charge on the donor's cell phone bill and standard texting rates still apply.

The money raised will be provided to children and families who have lost their parents, firefighter, first responder or military member to the 9/11 tragedy or have been injured in the act of doing 'something good.'

"At its core, MobileCause works to put worthy non-profits like Tunnel to Towers directly in touch with its supporters so that needed funds can be put to good use," said MobileCause CEO Douglas Plank. "The selfless actions of Stephen Siller and all the other fallen heroes on that day define us as a country; MobileCause is honored play a part in perpetuating that legacy of 'doing good' in his name."

Learn more about MobileCause fundraising and engagement tools for nonrprofits.