Text to Pledge for the L.A. Gay & Lesbian Center 40th Fundraising Gala.
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Background- Since 1971 the L.A. Gay & Lesbian Center has been building the health, advocating for the rights and enriching the lives of lesbian, gay, bisexual and transgender (LGBT) people. The Center’s wide array of services includes: free HIV/AIDS care and medications for those most in need; housing, food, clothing and support for homeless LGBT youth; support and advocacy services for LGBT seniors and LGBT-parented families.
Dinner Gala Fundraising Event- On November 12, 2011 the L.A. Gay & Lesbian Center held it’s 40th Anniversary Gala & Auction at the Westin Bonaventure Hotel in Los Angeles. Neil Patrick Harris and David Burtka were honored with the Rand Schrader Distinguished Achievement Award.
To enhance traditional fundraising opportunities at the event Peter Paige led a special giving opportunity using mobile pledging real time philanthropy. He encouraged guests to text the keyword FAMILY followed by and DONATION AMOUNT and their NAME to 27138 to make a pledge to support the center. The additional giving opportunity at the event raised $62,000.
Fundraising Statistics from the Event:
-$496 Average Pledge
-$62,000 Total Raised