For the second consecutive year Bet Tzedek, a leading nonprofit legal services agency and network of philanthropic lawyers, partnered with MobileCause to increase fundraising revenues at their annual fundraising gala. MobileCause professional services for planning and strategy were implemented both years.
Year after year Mobile Pledging Strategy:
-3 hours of pre-event strategy consulting
-1 hour of post-event data management and fulfillment consulting
-Clear on-screen and table top mobile pledging instructions
-Well timed and rehearsed call to action
Dinner Gala Statistics:
Bet Tzedek Dinner Gala 2011 2012
Event Attendance 1050 1100
Audience Participation 7% 17%
Total Mobile Pledges 70 pledges 187 pledges
Revenue Fulfillment Rate 85% 88%
Total Donated $16, 327 $48,092
Smallest Gift $5 $25
Largest Gift $3600 $2500
Average Gift $200 $276
Fundraising Event Analysis:
1—Forward thinking nonprofit organizations that use Mobile Pledging year after year at fundraising events will see increased revenues because audiences are more accustomed to the new form of giving.
2—Effective pre and post consulting are essential in reaching fundraising goals with mobile.
3—As mobile devices continue to become more and more a part of everyday lives, organizations that consistently use mobile fundraising and communication tools will see increased levels of revenues and involvement.