Mobile Pledging Revenues Significantly Increase in Second Year of Implementation at Annual Gala

For the second consecutive year Bet Tzedek, a leading nonprofit legal services agency and network of philanthropic lawyers, partnered with MobileCause to increase fundraising revenues at their annual fundraising gala. MobileCause professional services for planning and strategy were implemented both years.

Year after year Mobile Pledging Strategy:

-3 hours of pre-event strategy consulting
-1 hour of post-event data management and fulfillment consulting
-Clear on-screen and table top mobile pledging instructions
-Well timed and rehearsed call to action

Dinner Gala Statistics:

Bet Tzedek Dinner Gala             2011                 2012
Event Attendance                     1050                   1100

Audience Participation              7%                    17%
Total Mobile Pledges                 70 pledges        187 pledges
Revenue Fulfillment Rate           85%                   88%

Total Donated                           $16, 327           $48,092
Smallest Gift                             $5                     $25

Largest Gift                               $3600               $2500
Average Gift                              $200                  $276

Fundraising Event Analysis:

1—Forward thinking nonprofit organizations that use Mobile Pledging year after year at fundraising events will see increased revenues because audiences are more accustomed to the new form of giving.

2—Effective pre and post consulting are essential in reaching fundraising goals with mobile.

3—As mobile devices continue to become more and more a part of everyday lives, organizations that consistently use mobile fundraising and communication tools will see increased levels of revenues and involvement.

Click here to learn more about how Mobile Pledging works