Mobile Marketing generates instant recordable responses from the market. It delivers two-way messaging capabilities that can generate unprecedented ROI by producing and enabling significant demographic research materials. Marketing through the Mobile Channel consists of a unique, complex mix of technologies, business skills and marketing expertise. It is critical that today’s marketers grasp the significance of the opportunity offered by Mobile Marketing. It is one of the first new channels to arise in over 50 years, and will quickly become a primary means of reaching out to customers.

Why Mobile Marketing?
National brands are recognizing the value of being able to communicate their campaigns via the most personal technology that consumers use–the Mobile Phone.
The objectives of mobile marketing campaigns are straightforward: to increase brand awareness and loyalty, and to encourage consumers to “opt in” - building a database of users that the brand can then market to on the mobile phone. This becomes easier as people become more and more comfortable with, and reliant on, digital communication solutions. In fact, there are now more mobile phone subscribers in the world than there are landline phone subscribers. The mobile phone is becoming a primary means of communication, not only for voice but also for digital services, email, digital photos, navigation and more. Worldwide, over 350 billion text messages, also known as “SMS Messages,” are exchanged across the world’s mobile networks every month and over 15% of these messages are marketing messages. Response rates to this channel are typically 30% higher than traditional media alone.

Getting Started
The primary goal for marketers when creating their initial mobile strategy is to develop their mobile brand. This is achieved by creating a website optimized for mobile and the launch of interactive campaigns via a shortcode that can include alerts, reminders, polls and petitions. This basic mobile extension of the brand is the springboard to meeting donor acquisition and retention goals. First-time mobile marketers and veterans alike benefit from the MobileCause 5-step campaign launch process. MobileCause works closely with clients to ensure this process is completely turn-key and allows them to meet or exceed their marketing goals. Review the 5-step process listed on the right >