Christina Baldassarre‘s latest article from Entrepreneur gives tips on how to get the most out of your Facebook business page. Christina is a well known consultant and advertiser in the social media world.
10 Ways to Maximize Your Facebook Business Page
By Christina Baldassarre | Entrepreneur | 6/26/15
If you are wondering how to get the most out of your Facebook business page, you are not alone. With over 1.440 billion monthly active users, the social network is attractive to businesses across the globe. While some businesses just have a Facebook page for the sake of having one, you can learn how to get the most out of your Facebook business page by applying best practices.
Nonprofit Facebook Page Tips To Get You Noticed
There are over 1 billion users on Facebook and companies are out there trying to figure out how to get their attention. The article looks at 10 tips companies can use to boost their Facebook page.
Using the article as a starting point, then looking at how nonprofit Global Green is leveraging the power of Facebook to inspire their followers, raise awareness and increase donations, we created our own list of 10 Nonprofit Facebook Page Tips to help get you started:
1. Put a donation form, sign up form, or other content in a custom tab
Facebook allows you to add html to custom tabs on your business page. This allows you to put your online fundraising form in that tab so Facebook visitors can donate without leaving your page. Fundraising event registration forms, policies, nonprofit information, and more can be added to increase interactivity.
2. Use the call to action button to link to your donation page
The call-to-action (CTA) button creates another interactive element for your nonprofit Facebook page. There are limited choices to use for this button and unfortunately “Donate” is not one of the choices yet. Some good ones to use for your non profit is “Watch Video”, “Contact Us” and “Sign up”. In the following example, a “Sign Up” CTA button is linked to a donation page so potential donors can easily donate from your Facebook page on their mobile device.
3. Show off your nonprofit using video
Create a video or series of videos giving information about your nonprofit. People are more likely to donate and be part of your cause the more they know about your cause.
4. Post photos from behind the scenes at your nonprofit
Photos that represent your organization, staff, events and the work you do can give your donors a better idea of what you are all about. It’s also very easy when you take photos on your mobile phone then post directly to Facebook.
5. Have giveaways of bumper stickers, shirts or other goodies
People love free stuff. So if you have extra swag lying around why not give it to your followers who can help share your cause. Having these every few weeks or months will keep people coming back to your nonprofit Facebook page.
6. Hold a contest on your page
Facebook contests can keep your fans entertained as well as attract new people to your page. An example of an easy contest is a funny photo or caption contest. The prize doesn’t have to even be physical, but can just be an acknowledgement on your page.
7. Connect with other businesses and nonprofits Facebook pages
Communicating with the community around you or businesses that support your cause can help increase your page’s following. Getting mentioned on multiple Facebook business pages gets your name out and can increase fans as well as donations.
8. Celebrate achievements and important milestones
Has it been 50 years since your non profit started? Let people know so they are more likely to comment or share your milestone posts. These show up on their timelines which their friends see.
9. Test out posting strategies
The amount of likes, shares, and comments you get per post depends on a lot of factors. Days of the week, time of day can have an impact on engagement. Be sure to test different variations of time and day to see what gets your posts the best results.
10. Show other social activity
Facebook is just one of the many large social networks where your fans are. Instagram, twitter, pinterest are all social networks your fans can get involved with.
Harness the power of your nonprofit Facebook page to help your organization raise awareness and increase donations.