Sea Shepherd Conservation Society sends text messages to receive text pledges during the Antarctic Campaign. Download Case Study PDF
Crisis-Sea Shepherd’s ﬂagship vessel “The Steve Irwin” was facing a fuel shortage during their Antarctic Campaign. They desperately needed fans to participate in a Mobile Pledging campaign to raise $1000 of emergency fuel.
Cause- Sea Shepherd Conservation Society (SSCS) is an international nonproﬁt, marine wildlife conservation organization. Their mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans in order to conserve and protect ecosystems and species.
Background- Sea Shepherd spent several months building a Mobile Messaging list which resulted in over 1,800 subscribers. They regularly communicated with the list as part of their overall communicate strategy by (1) asking for feedback, (2) inviting fans to join important conversations, and (3) providing exclusive content. Through mobile messaging, social networking, and email—Sea Shepherd has raised hundreds of thousands of dollars.
Solution- Within hours of the fuel crisis Sea Shepherd was able to implement a spontaneous Mobile Pledging campaign to its Mobile Messaging subscribers. Subscribers were offered the opportunity to participate in an immediate way by replying to the text message with the keyword “GAS” and any dollar amount to donate to the crisis. Similar calls to action were made through the organization’s email and social media campaigns. In 30 minutes $1000 was raised for emergency fuel.
Mobile messaging and mobile fundraising were effectively integrated into an overall communication strategy.
1800+ fans were empowered through Mobile Pledging during the crisis.
$1000 was raised for emergency fuel in 30 minutes.