Article by Jack Karako at IMPACTism

The new year is upon us! Is one of your resolutions to learn more as a nonprofit professional? It should be!

Taking advantage of all available resources is one of the best ways to help your marketing strategies be the best that they can be within the nonprofit world.

Attending a nonprofit marketing conference is an excellent opportunity for your nonprofit to succeed in the coming years. Not only will you be able to effectively network with other nonprofit professionals, but you can also gain helpful insight from the various sessions and events that take place over the course of the conference’s schedule.

While there are many different types of conferences that are centered around a variety of topics, we’ll be talking primarily about some of the best nonprofit marketing conferences that are coming up in 2016.

Make sure you register early to get the best prices for these awesome conferences!

Here are three of the best nonprofit marketing conferences coming up next year.


1. 2016 Marketing, Membership, & Communications Conference

This two-day conference in Washington D.C., hosted by the Center for Association Leadership, will take place from June 13th till the 14th. It is designed for association and nonprofit marketing and communications professionals to help them gain insight into common industry issues.

Educational sessions will cover topics such as:

  • Membership models and engagement
  • Content strategy and social technology
  • Marketing data and metrics
  • Brand leveraging
  • Web design for mobile, tablets, and PCs
  • Media relations and advocacy
  • And much more

Online registration is currently open, and participants can save money by signing up before May 13th. Early bird registration prices vary from $900 to $1,700.

Attendees also have the opportunity to receive up to 9 CAE (Certified Association Executive) credits for going to the conference.

Whether you need to brush up on your marketing skills for your latest advocacy campaign or just want to network with your peers, the Marketing, Membership & Communications Conference is the place to be!


2. DIGIMARCON West, East, or Cruise

The Digital Marketing Conference (DIGIMARCON for short) will be held in three different locations with three different dates:

  • DIGIMARCON West will be held in Santa Monica, California from June 15th through the 16th.
  • DIGIMARCON East will be held in New York City from May 12th through the 13th.
  • The DIGIMARCON Cruise will be held on a Royal Caribbean cruise ship from April 10th through the 17th (leaving from Houston, Texas).

While DIGIMARCON isn’t solely targeted to nonprofits, each of the conferences will showcase thought-provoking speakers from the digital marketing industry who will talk about the latest innovations, best practices, and insights into what make an effective digital marketing campaign.

Topics covered will include:

  • Content strategy
  • Web experience management
  • Mobile marketing
  • Customer engagement
  • Social media
  • Branded search
  • Marketing automation
  • Analytics and data
  • And so much more

Prices for DIGIMARCON East and West are the same and vary from $595 to $1,095 depending on which pass you select. Prices will go up after March 31st. The DIGIMARCON Cruise prices range from $595 to $895 and do not include the price of the cruise itself.

So, whether you’re on the west coast, the east coast, or need a getaway on a cruise, DIGIMARCON has the conference for you!


3. 2016 Analytics with Purpose Conference

If you’re looking for a smaller event, the 2016 Analytics with Purpose Conference is the perfect fit! From February 7th through the 9th, Scottsdale, Arizona will host over 250 marketing peers and thought leaders for the American Marketing Association’s annual conference.

Various presentations, networking sessions, and events will touch on topics including:

  • The art of storytelling with a logo or vision statement
  • People-based marketing
  • Analytics tools
  • Digital strategy and communications
  • Marketing and finance
  • Content marketing
  • And much more

AMA members will pay $1,200 and non members will pay $1,400. Registration is currently open, but prices will go up after January 11th. Register today to take advantage of this great conference opportunity.


Whether you need help with your marketing strategy for asking for donations or want to better understand the latest nonprofit marketing trends, there’s a conference out there for you! Registering for a conference next year can be a great way to gain a new perspective for your nonprofit’s marketing strategy and can help you obtain new insights and connections in the nonprofit world.


 About the Author:

By Jack Karako, Founding Principal and Strategist of Impactism

IMPACTism is committed to harnessing information technology, turning information into knowledge, knowledge into greater interest, and greater interest into greater participation.



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