3 Online Giving Rules to Follow for Church Fundraising Success
In his article for Church Executive, Kent Woodyard, Director of Business Development at Mogiv, identifies the 3 most important rules that must be followed to ensure a successful outcome for all church fundraising efforts. Church Executive is the go-to business resource for over 37,000 of the most influential church leaders in the country.
Trending Article | Church Executive | Kent Woodyard| 03/04/2016
Is Your Church Following the “3 ‘S’s” of Online Giving?
When It Comes to Online Giving at Churches, It’s All About Speed, Simplicity and Scheduling.
Before we get to the bad news, let’s take a moment to celebrate how far The American Church (corporate) has come with regards to embracing new giving technologies.
Whereas a mere 14% of churches offered online giving in 2011, by 2015 that number had ballooned to 42%.
While it’s true that churches still lag behind the 70% of traditional nonprofits who provide digital giving options for their supporters, a nearly 30% jump in four years is still cause for celebration.
Now, the bad news …
Insider Outlook | Stuart Tomlinson | MobileCause Senior Mobile Consultant
Your 3 Step Checklist to Church Fundraising Success
Given today’s advanced online giving options, we are in complete agreement that speed, simplicity, and scheduling are essential factors in determining the results of your church fundraising success. The MobileCause platform allows you to easily follow these 3 rules to effectively connect with your congregants and make it convenient for them to support your good work for a long time to come.
# 1 – Speed – Mobile-friendly, online giving forms can be set up fast whenever you need them.
# 2 – Simplicity – Your church can easily customize giving forms to eliminate unnecessary fields.
# 3 – Scheduling – In just a few taps your church can also enable recurring giving options on your mobile-friendly forms to encourage congregants to support your church on a weekly, monthly or annual basis.
Summary: MobileCause data reveals that supporters who give on a recurring basis give as much as 4x more annually compared to those making a one-time gift so make sure the platform you use for your church fundraising provides the speed, simplicity and scheduling required to help your organization succeed and do the most good.