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3 Strategies for Your Fundraising Event and the Delta Variant

WRITTEN BY SARAH BAKER

With the rising number of coronavirus cases due to the Delta Variant, you may find yourself recalling the early days of the pandemic and wondering how to pivot your fall and winter fundraising efforts and events. Here are steps you can take to ensure your fourth quarter fundraising is uninterrupted, no matter what. 

Host Smaller In-Person Events

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Depending on the severity of the Delta Variant in your community, you may want to consider paring down the number of attendees at your event. One benefit of hosting a smaller event is the ability to connect one-on-one with your most dedicated supporters. This presents the opportunity to introduce beneficiaries directly to donors and make the deeper, more meaningful connections that often lead to larger donations.

Make In-Person Events Touchless

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Weather permitting, outdoor events are typically a safer option for your community by allowing guests to spread out in the fresh air. Use your Event Page to sell tickets to the event ahead of time and limit on-site purchases. Promote a text-to-donate keyword on signage around the outdoor space and project a real-time fundraising thermometer on screens and on stage to encourage donors to make safe donations from their own device. 

Publicize state and local guidelines, as well as any specific safety measures, your nonprofit is following on your Event Page and in text messages directly to guests. In the days leading up to your event as well as day of the event, send text messages reminding attendees to bring masks, proof of negative test results, vaccination cards, etc.

Use text messages to send important health and safety reminders to event attendees.
Publish health and safety guidelines on your MobileCause Event Page to protect your supporters

Be Prepared to Go Virtual

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Worst case scenario, be prepared to pivot your in-person fundraising event into a virtual event. Create a condensed version of your in-person program that can be presented over video and shared on your Event Page. Take into consideration how many virtual events your nonprofit has recently held, and aim to keep virtual events shorter and make them as interactive as possible to keep attendees interested. Keep in mind that your virtual fundraising event does not have to be livestreamed. Consider filming your guest speakers ahead of time, and even spacing out the presentation over a week or so.

Add text to your ticketing forms to warn guests of possibility of pivoting in-person events to virtual events.

Learn how MobileCause products and services can simplify your virtual event planning. Request a free, personalized demo.

While it may feel overwhelming and like deja vu to be back in this position due to the Delta Variant, there’s little reason to worry about your fundraising events when keeping these tips in mind.

Sarah Baker
Digital Marketing Strategist
MobileCause

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Our goal at MobileCause is to help nonprofit organizations create and manage successful digital fundraising campaigns, raise more money and retain donors longer. Request a free demo with one of our fundraising experts to learn, step by step, how MobileCause can simply help set up your campaigns while transforming your results.

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RELATED RESOURCES

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Download these free resources to help you maximize your fundraising efforts,
or take a peek at our library of free resources.

Download This Infographic: Donor Messaging in a Virtual World: The New Significance of Personalization
Download This eBook: 5 Steps to the Perfect Virtual Fundraising Event Program
Download our Simple Tech Guide for Virtual Fundraising Events

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