3 Tips for a Last Minute Giving Tuesday Campaign
WRITTEN BY SARAH BAKER
After an unprecedented year of staying home and pivoting in-person events to virtual events, you may have let your Giving Tuesday campaign planning fall by the wayside. Rather than opting out of Giving Tuesday altogether, here are some last-minute tips on how to participate and make the most of the year’s second biggest day of giving.
3 Last Minute Giving Tuesday Campaign Tips
1. Create A Giving Tuesday Online Giving Form
Create a simple donation form that includes the Giving Tuesday logo and branding to share in email, text messages, and social media. Consider making your suggested donation amounts slightly higher than normal. Don’t have time to create a separate donation form? Add the Giving Tuesday logo to your website donation form just for the day to remind your donors that it’s Giving Tuesday, which may encourage them to make a slightly higher donation than usual. When possible, be sure to include specific impact metrics on what each donation means for your nonprofit.
MobileCause’s mobile-friendly online giving forms empower nonprofits to create customized forms.
2. Remind Donors Giving Tuesday is Approaching
Introduce and remind your donors about Giving Tuesday ahead of or after the Thanksgiving holiday. Write several short posts for each of your social media channels with a brief description of Giving Tuesday including the date (December 1st) and add a postscript to the end of your usual email newsletter with a reminder for your subscribers to donate on Giving Tuesday. You can also post reminders with a countdown (1 week until Giving Tuesday) with a link to your donation form.
3. Thank Donors for their Support
Take the pressure off fundraising by using the day to say thank you to your supporters, volunteers, and donors. Create a few social media posts expressing your gratitude for your community with specific examples of how they were able to help your nonprofit this year whether through supporting COVID-19 fundraisers, attending your first ever virtual events or making donations throughout the year. Don’t forget to include the hashtag #GivingTuesdays as part of all your posts.
In the same vein, encourage and remind your supporters of the additional non-monetary ways to help your nonprofit on Giving Tuesday like sharing your social media profiles and posts with friends and family, signing up a volunteer, or subscribing to your email newsletters.
The most important thing to remember on Giving Tuesday is to keep the focus on your nonprofit. Share your mission, what good you have accomplished in 2020, and what you plan to accomplish in 2021. If you do not have a Giving Tuesday specific campaign and goal, you can use the day to launch into your year-end giving campaign with storytelling content centered around your mission. If you’re searching for more free Giving Tuesday resources, I recommend you check out our Ultimate #GivingTuesday Resource Center.
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