With the seasons changing and Fall fundraising upon us, we can’t help but to think about what’s in store for year-end giving. Charities around the world make their final ask to their donors, and this year, we’re anticipating more authentic ways used to inspire individuals to give.
First, if you’re asking, “Why is December 29th-31st so important for fundraising?” More than 10% of all annual giving occurs in the last 3 days of the year! A compelling year-end campaign can propel your cause forward and set your organization up for even greater impact in the year to come.
Here are our Top 3 – simple yet effective – tips to reach the hearts and minds of donors during this season of giving.
1. MAKE IT PERSONAL
Think about the individual, the family or the abandoned animal that needs the most help. Tell their story – why they are in need, how donors can help, and how they represent your cause. Use video to create an emotional connection to their story. Use text messages to build your donor database with inspiring messages that link to donation pages or newsletter sign-ups. Set-up peer-to-peer campaigns to enable your most dedicated supporters the ability to fundraise on your behalf and expand your reach.
The goal is to take advantage of all your communication channels to build awareness, make a connection and inspire giving.
2. MAKE IT PRACTICAL
Let’s face it, not everyone donates to a cause because they want to be part of a community of individuals that share a common purpose. That’s okay. Sometimes, it’s just about the tax deduction before the end of the year. For these types of donors, send an educational 4x (emails with complimentary text messages and social media posts) campaign informing them of the tax benefits that their donation offers. Make sure your mobile-friendly donation form provides giving options from one-time amounts, to signing up for recurring or in-kind gifts. With the new tax law that went into effect earlier this year, you want to inform them of what is now allowable as a charitable tax deduction.
3. MAKE IT COUNT
Year-end giving is an opportune time to set-up a matching gifts program. Recent surveys show that charitable organizations are leaving millions of dollars on the table by not partnering with willing corporate sponsors. Don’t miss out on workplace giving initiatives, grant-giving foundation dollars or wealthy donors that want to match your donors’ gifts.
Our partners at Double the Donation make it easy to match your cause with a company that offers a matching gift program. This is a simple yet meaningful way to double your year-end impact.
11 Companies with Groundbreaking Matching Gift Programs
There are so many ways to enhance online giving, but what if you could double it? Corporate matching gift programs provide a groundbreaking fundraising opportunity that you need to know about!
Join Amazon Smile or Be a Spotlight Charity! Submit an application to be featured on the Amazon Smile website to raise money while people shop for their holiday gifts!
Don’t forget! Thank ALL of your donors, no matter how small or large the gift made. Check out these Donor Thank You Templates that make it even easier to express your gratitude.
MobileCause helps fundraising professionals take their much-needed vacation breaks at the year-end by pre-scheduling automated email and text messages. So, you can take time off with friends and family and still take advantage of the last 3 giving days of the year! Happy Holidays!
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