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5 Creative Uses of Images for Your Nonprofit’s Fundraising Event Landing Page

WRITTEN BY Denise Dunbar

They say a picture is worth a thousand words. Did you know the human brain processes images 60,000 times faster than text? Convey your organization’s message by including strong, impactful images in creative ways to bring your event page to life. Continue reading for five creative uses of images for your nonprofit’s fundraising event landing page.

Creative Uses of Images for Nonprofit Fundraising Event Landing Page

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1. Hero Image

The Hero section is the introduction to your event page. It is located at the top of the page. An image in this section has pride of place. You want to put your best photo in this area. Choose simple, focused images that highlight your organization or upcoming event. Abstract imagery works great here with your event logo placed on top of it. You can also include a carousel of images that will scroll continuously. If you think you don’t have a lot of great images to share, a great resource is stock images. Sites such as Unsplash and Adobe Stock offer a beautiful array of free images to choose from. The Hero Section is not only a visual stimulant, but it is used to give the page a focal point and compel the viewer to learn more.

A Nonprofit's Event Page with images

2. Impact Tiles

Impact tiles offer flexibility and customization. You can utilize this section to include program-related images. Create an emotional connection with your audience by selecting images that are meaningful to your organization. Including a short description and link to a donation form will encourage your constituents to donate. With impact tiles, you can hide certain elements within the tile section such as the amount and the button, and have the image and title appear on the page. With this strategy, you can showcase honorees, awardees, event hosts and speakers, panelists, and event committee members. If you’re hosting an online auction, or have raffle items or merchandise you want to showcase on the event page, the impact section is a great place to do that. You can add images of the items and include a link to the online auction site, raffle form, or gift shop.

A Nonprofit's Event Page with impact metric tiles

3. Grid Photos

A grid of photos on the event page allows for images to be displayed four across. Additional photos that are added will wrap around to a new line. You can use the grid to show images of the previous year’s events or to add different levels of sponsors with company logos. Adding a grid of photos is a fun way to showcase your volunteers, your programs in action, your community, and much more.

 

A Nonprofit's Event Page using grid photos

4. Custom Section

The custom section includes a photo element you can add to the page. One creative use of the sections is to add photos to be used as virtual backgrounds. Add instructions on how to save the image to be used in Zoom and you’ve created something fun and unique. You can also jazz up your images by using effects and borders in Photoshop.

 

American Leadership Forum's custom section on their fundraising landing page

MobileCause offers attractive and versatile Event Pages for your nonprofit’s next fundraising campaign.

5. Information Section

The information section is designed for text but you can also add one photo within the section. Here you can add a campaign logo, highlight a major sponsor, or include an image to highlight your impact or beneficiaries.

 

The Sisters of Chairty's Event Page's information section

Using the various sections the event page offers, and tools such as Unsplash, Adobe Stock, Canva, and Photoshop, you can bring your organization’s unique style to life on the event page.

Denise Dunbar
Digital Fundraising Strategist
MobileCause

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Our goal at MobileCause is to help nonprofit organizations create and manage successful digital fundraising campaigns, raise more money and retain donors longer. Request a free demo with one of our fundraising experts to learn, step by step, how MobileCause can simply help set up your campaigns while transforming your results.

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RELATED RESOURCES

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