Lauren Pedigo’s article on Hupspot highlights the simple changes the company made to their mobile landing pages that increased conversion rates. Hubspot is an inbound marketing and sales platform that helps companies attract visitors, covert leads and close customers.
How We Increased the Conversion Rate on Our Mobile Landing Pages
By Lauren Pedigo | HubSpot | 7/03/15
According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above.
If that’s not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan.
With this information in tow, I set out to solve this problem — and I think you’ll be intrigued by what I found.
5 Quick Fixes to Reduce Form Drop-off
Are donation rates lower than you hope for?
Make giving on-the-go the best experience your donors have had, and form drop-off will soon decrease. There are a few simple steps you can quickly and easily implement to boost mobile donation transaction rates by optimizing your forms in just minutes.
1. Make giving easy….from anywhere.
Mobile-friendly forms make giving easy on the go or from a computer. They are easily shared over social media, email and by keyword or text message.
2. Simple is best.
Keep the fields required to complete the form to a minimum. MobileCause customization features allow you to remove, add and require any field your organization could benefit from capturing.
3. Brand every form.
Your org’s logo should be visible and consistent across your website, social media, mobile donation forms and emails to create easy brand recognition and build trust that will only increase donation transactions.
4. Keep donors on your site.
Once a supporter finds your site, you want to keep them there! Instead of sending them off to a third party donation processing page, embed your giving forms directly on your site. This reduces the likelihood of form drop-off.
5. Get social.
Add a ‘Donate’ tab to your Facebook page and share the form URL link in emails and posts on Twitter, Instagram & Tumblr.