Each year, the MobileCause team of fundraising experts looks forward to #GivingTuesday. It’s been a day of giving that helps organizations take advantage of the National exposure it offers while being able to engage new donors for the year-end giving campaign push.
Our team has helped thousands of organizations raise more money on #GivingTuesday and beyond, so if you’re wondering whether or not you should participate in this annual giving day, we’ve compiled the Top 5 ways that we can help your organization join the movement:
1. GET #GIVINGTUESDAY EXPERTISE
Because #GivingTuesday has grown exponentially each year, being able to stand out among the one million causes that participate is becoming difficult. Don’t go it alone! Our team partners with you on best practices, campaign strategy and can help you raise 4x more money than previous campaigns. You also get access to training sessions and a dedicated team to ensure campaign success.
2. BOOST AVERAGE GIFTS TO $107 WITH TEXT-TO-DONATE
The ease and convenience of using a keyword and shortcode (i.e. MOBILECAUSE to 51555) as part of your #GIVINGTUESDAY campaign increases the average gift size from $25 to $107. Using a branded keyword and shortcode on all your communications also increases response rates from email and direct mail campaigns. #GIVINGTUESDAY is all about attracting new donors and our Text-to-Donate feature enables you to capture new donors, wherever they are located.
3. DRIVE A PERSONALIZED DONOR EXPERIENCE WITH CAMPAIGN INSIGHTS
Our user-friendly campaign analytics and insights help you create a more personalized experience for your donors. Based on your donor’s activities, the MobileCause platform can present which channels your donors’ prefer to receive communications, which days they are more likely to give, which campaigns convert one-time donors to recurring donors, and much more! With a day of giving campaign, it’s critical to be able to analyze the performance in real-time and easily make changes to optimize your fundraising potential.
4. CENTRALIZE COMMUNICATIONS MANAGEMENT
Because #GIVINGTUESDAY is primarily promoted online and on social media channels, you’ll want to drive traffic to your social media profiles via your website, text messages, email and social media posts. With MobileCause, you can manage all your communication channels within our platform, making it easy to set-up promotional campaigns for the weeks leading up to #GIVINGTUESDAY.
5. GIVE FUNDRAISERS UNIQUE KEYWORDS FOR PEER-TO-PEER CAMPAIGNS
Not only is it fun and simple to set-up a peer-to-peer fundraising campaign, but we also make it easy for your fundraisers to get creative in promoting their #GIVINGTUESDAY fundraising page. They can include a video, a story about why they are raising funds for your cause and they can fundraise on their own or set-up/join a team. They also get to choose their own personal keyword and shortcode to promote for their campaign (i.e. TEAMJEAN at 71777) to their network – which 5 of 8 donors are typically new to your organization.
Interactive campaign thermometer inspires more giving: Displaying your campaign progress, milestones and donor recognition inspires 35% more ‘in the moment’ giving. You can display your #GIVINGTUESDAY thermometer on your website, at an event or link to it on social media.
For #GIVINGTUESDAY (and all year-long), MobileCause offers nonprofit organization’s the lowest credit card processing fees and NO transaction fees, so more donations go directly to your cause!
Did you like this post? Never miss a beat on fundraising tips and trends by subscribing to our blog.
WANT MORE #GIVINGTUESDAY FUNDRAISING IDEAS?
Download these free resources to help you maximize your fundraising efforts this global day of giving.
Looking for help for your #GivingTuesday campaign?
See why thousands of nonprofits trust MobileCause to create engaging experiences for their donors. Raise more money, scale your mission and connect with your donors in more meaningful ways.