fbpx

888.661.8804

Menu

Advocates for Children

Founded

1983

How we helped

Text-to-Donate

Peer-to-Peer Fundraising

Event Page

Digital Fundraising Services

Segment

Human Services

Size

Small

$13,569

raised through peer-to-peer fundraising 
ahead of event

470

tickets sold

“Using MobileCause allowed us to easily contact ticket holders and donors before and after our scheduled event.”

– Renee Shields, Development & Special Projects Associate

Challenge

Advocates for Children, a nonprofit dedicated to the treatment and prevention of child abuse in all forms, holds one of its annual fundraising events each April during Child Abuse Awareness month. For April 2020, the Advocates for Children team planned a Gourmet Graze & Raise gala instead of their usual live auction with dinner. The Advocates for Children team worked for seven months to create a new event concept consisting of five local chefs competing for “Best Chef.” However, two weeks prior to the competition, the event had to be postponed due to COVID-19. Advocates for Children decided to move their in-person event to the fall and hold a virtual version of the Gourmet Graze and Raise on the original date. The team then needed a way to inform their sponsors and supporters who had already contributed and purchased over $10,000 in tickets of the event changes.

Solution

Renee Shields, Advocates for Children’s Development & Special Projects Associate, reached out to her MobileCause Digital Fundraising Strategist for advice on pivoting portions of the Gourmet Graze & Raise gala into a virtual event. Renee used all of the information that was already part of their MobileCause peer-to-peer fundraising campaign to quickly create a MobileCause Event Page. Advocates for Children president and CEO, Rachel L. Castillo, then went on Facebook Live from her home during the original scheduled date of the Gourmet Graze & Raise event. She displayed the Event Page on a television behind her and announced the winning chef and team, determined by the amount raised through peer-to-peer fundraising. Thanking the event committee and sponsors, Rachel also explained how Advocates for Children responded to COVID-19 and why they still urgently needed support. She asked viewers to make a donation via text-to-donate, sharing that all who did would be entered to win a giveaway from the participating local restaurants.

Impact

With the help of their MobileCause online fundraising tools and Digital Fundraising Strategist, Advocates for Children successfully transitioned part of their in-person fundraising event into a virtual one. Text-to-donate software made it easy for viewers to submit donations from wherever they were watching. Those who did not attend the livestream could still view a recording, as the video was directly uploaded to their Event Page. With shelter in place and children not at school, there is an increased risk for child abuse, in addition to the financial strain many families experience. Because of the virtual event, Advocates for Children could communicate with their donor base that they needed their support now more than ever. This also gave the team a chance to thank the event committee, sponsors and local chefs that participated. The Advocates for Children team still plans to hold the Gourmet Graze & Raise in-person event in fall of 2020.

What is DFS?

Our team of Digital Fundraising Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.

Advocates for Children

Advocates for Children, provides support and services to children who have been the victims of abuse or neglect. With an array of programs and services, Advocates for Children provides evidence driven, national and statewide programs that focus on working directly with young people and their families.

Pin It on Pinterest

Share This