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Alley Theatre

Founded

1947

How we helped

Campaign strategy

Subscription service

Custom form

Pre and post event communication

Collect online and offline event donations

Real-time donor recognition

Text-to-donate

Mobile pledging with auto-fulfillment

Donor reporting

Gift management

Segment

Arts & Culture

Size

Medium

166,436

valid phone numbers

68,640

verified mobile numbers

32,820

subscribed supporters

Challenge

Alley Theatre desired to modernize their communication with their patrons, fans, volunteers and donors from near and far, but they only had paper records dating as far back as 60 years.
They quickly realized they needed to change in order to increase donations, this led them to look for ways to begin an Alley Theatre mobile messaging campaign.

Solution

With MobileCause mobile phone number verification, they now could send monthly text messages about events, memberships, and days of giving, and inform supporters about upcoming performances, send engaging videos, and ask for donations.  

Impact

They successfully uploaded 166,436 valid phone numbers and 68,640 verified mobile numbers, with a result of 32,820 supporters subscribing to receive ongoing monthly text messages. Now, Alley Theatre can fulfill their mission to share the passion of theatre with their audiences, patrons, and Houston’s diverse community.

Alley Theatre

Alley Theatre, located in Houston, TX, is one of America’s leading not-for-profit theatres. The Alley
creates a wide-ranging repertoire and innovative productions of classics, neglected modern plays, and
premieres. A recipient of the Special Tony Award for Outstanding Regional Theatre, the Alley has brought productions to Broadway, 40 American cities, and internationally throughout its 70 year history. To donate to this organization click here.

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