Alzheimer’s Society: Summer Solstice Event
Founded
1980
How we helped
Campaign strategy
Pre and post event communication
Collect online and offline event donations
Subscriber engagement
Donor reporting
Text Message Alerts
Segment
Healthcare
Size
Medium
15,000+
text messages sent
1,000+
participants
ALL
donors received thank yous
Challenge
The Alzheimer’s Association (ALZ) hosts their annual ‘Longest Day of the Year’ Summer Solstice walk event. They were in need of a solution that could help them encourage attendance, increase engagement, raise awareness, and also help them thank their supporters by showing the impact their donation made once the event concluded. With all of that in mind, ALZ contacted MobileCause for a digital solution.
Solution
A registration form was set up and reminder texts were sent to everyone on ALZ’s donor list. The messages were strategically crafted to provide information to support ALZ’s mission and impact. On the day of event, mobile marketing keywords were set up on billboards throughout the event to encourage participants to text-to-donate and allow ALZ to capture their contact information. By leveraging the text capabilities, they could quickly and easily thank those who attended and donated at the event.
Impact
The services proved to be both easy and effective as more than 15,000 text messages were sent out to ALZ’s supporters. The messages went out in 15 different markets and resulted in over 1,000 new participants opting into the event. After the event, thank you texts and email messages were sent out showing gratification and encouraging future engagement.
The Alzheimer’s Association
The Alzheimer’s Association is a global non-profit organization focused providing care and support for all those affected by Alzheimer’s and other dementias. This organization hosts countless support groups and educational sessions to make people aware of the condition and how best to deal with it. To donate to the cause, click here.
