Alzheimer’s Association: A Reason to Hope Event Fundraising
Founded
1980
How we helped
Campaign strategy
Pre and post event communication
Collect online and offline event donations
Real-time donor recognition
Text-to-donate
Mobile pledging with auto-fulfillment
Custom thermometer
Donor reporting
Segment
Healthcare
Size
Medium
$20,000+
average amount raised per fundraiser
78
average amount of donors
$275
average donation size
Challenge
The Alzheimer’s Association hosts ‘A Reason to Hope’ event every spring. This event is a national endeavor that brings in significant funding for the organization. They wanted to eliminate paper donations and offer a more modern and interactive method of donating during the event. Also needing technology to assist in silent auction fundraising, they looked towards MobileCause.
Solution
With the help of MobileCause, they were able to offer a text-to-donate form to their donors that could be texted to anyone who desired to make a gift. They also improved event participation by having their staff walk around with credit card swipers to process the silent auction items and raffle tickets. As well as the swipers, they projected a MobileCause thermometer that showed donations as they were made and identified the donors on the screen. This strategy was put in place to energize the crowd and motivate donors to give in the moment.
Impact
ALZ was very satisfied as the result of the MobileCause solution was an easy and effortless donation process. Throughout the many events spread across the United States, the fundraisers averaged $20,000+, 78 donors, and a $275 average donation. By choosing to incorporate technology they were able to enhance their event attendee experience and increase overall engagement.
The Alzheimer’s Association
A Reason to Hope community events raise funds for programs and services critical to the individuals and families living with Alzheimer’s disease and raises awareness of the work of the A Reason to Hope community events raise funds for programs and services critical to the individuals and families living with Alzheimer’s disease and raises awareness of the work of the Alzheimer’s Association.
