Charitable partnerships can be mutually beneficial for both companies and nonprofit organizations. Businesses can gain new customers or deepen loyalty with existing customers by aligning with a charitable cause important to their buyers. Nonprofits can attract new donors who may not have been familiar with their causes by aligning with companies that share similar values.
Launched in 2014, Amazon.com found a way to give back to charitable causes through the convenience of online shopping with Amazon Smile. This grant-giving foundation has donated $89 million dollars to more than 1 million nonprofit organizations since its inception. The AmazonSmile Foundation continues to be committed to helping nonprofits achieve their missions with a donation equaling 0.5 percent of the price of any eligible purchases. But, with so many nonprofits participating in the program today, how can you stand out?
4 TIPS FOR NONPROFITS ON AMAZON SMILE
Sharing your charity link – provided by Amazon Smile – with supporters through your website, email, mobile channels, and social media is the best way to increase donations. The more you promote your organization’s participation in AmazonSmile, the more likely you are to stand out.
1. SHARE YOUR AMAZON SMILE LINK…EVERYWHERE
Encourage donors, volunteers, employees, friends and family to bookmark your dedicated link set up on Amazon Smile, so all their eligible shopping will benefit your organization.
Ex. https://smile.amazon.com/ORGNAME
2. SEND AN EMAIL NEWSLETTER
In your next email newsletter to supporters, promote your AmazonSmile participation and include your dedicated link, https://smile.amazon.com/ORGNAME. You can also create a campaign around Amazon Prime Days, Black Friday, #GivingTuesday via social media and mobile messaging to get the word out!
3. POST ON SOCIAL MEDIA
Send regular posts on Facebook, Twitter and LinkedIn. When you #StartWithaSmile, Amazon donates 0.5% of the purchase price to {Org Name} Bookmark the link https://smile.amazon.com/ORGNAME and support us every time you shop.
4. PROMOTE ON YOUR WEBSITE
As an administrator of your organization’s Amazon.com account, log into Org Central to download a banner you can put on your website. You can also create your own banner that directs people to your dedicated profile on Amazon.
BONUS: BE A SPOTLIGHT CHARITY!
Submit an application to be featured on the Amazon Smile website to build greater awareness for your organization and reach new potential donors.
Amazon Smile demonstrates the power that online shopping now holds and extends it to online and mobile giving – one of the fastest-growing channels amplified by the power of purchasing on Amazon.com. Not on Amazon Smile yet? Go to https://org.amazon.com and sign up today!
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