When developing your american giving donor cultivation strategy you should constantly be evaluating new technologies. New technologies are often adopted by specific segments of people. Knowing how those segments respond is infinitely valuable to targeting and building relationships with those most likely to give.
Blackbaud has released “The Next Generation of American Giving” study and infographic which helps us visually understand this fundamental truth about fundraising and donor cultivation. Enjoy!
By Jeremy Koenig, Head of Marketing