In her article for Parade Magazine, Nancy Henderson takes a look at The Americans with Disabilities Act (ADA), which is celebrating its 25th Anniversary, and which has received a lot of attention across all media channels. Ms. Henderson is an award-winning writer and book author whose specialties include human interest, profiles, disabilities, arts, food and travel.

ADA Anniversary: Removing Obstacles for 25 Years


By Nancy Henderson | Parade Magazine| 7/25/15

The Americans with Disabilities Act (ADA), which President George H.W. Bush signed into law in 1990, turns 25 on July 26th. Today, most Americans take things such as ramps, wheelchair lifts on city buses or designated parking spaces for granted. Some people might not know that many of these improvements came about directly as a result of this groundbreaking civil rights law.

One person who can speak from the heart about the ADA is Tom Ridge, the First U.S. Secretary of Homeland Security and current chairman of National Organization on Disability (NOD). Ridge, who has a severe hearing loss from his Army service in the Vietnam War, was in elementary school when he learned his first lesson about disabilities. His friend Betty, an energetic and intelligent student, wore heavy braces on her legs as a result of contracting polio.


Americans with Disabilities Act Anniversary Has Everybody Talking

A look at the wide coverage that the Americans with Disabilities Act (ADA) Anniversary is receiving, confirms their success at providing the media effective guidance and training in order to promote the organization’s important milestone.

americans with disabilities act anniversary

That training includes providing those interested in promoting the anniversary with all the tools they need to do it effectively with their Americans with Disabilities Act Anniversary Tool Kit.

americans with disabilities act anniversary

Making It Easy To Spread the Word About Your Next Fundraiser

As part of your efforts to spread the word about your organization and to draw attention to your next fundraiser, consider putting together a media tool kit of your own with information that will help reporters, bloggers, and other supporters promote your cause and event.

  • Logo and Images – Hi-res files of your logo and any other event-related images you want used to represent your event.
  • Video Links – Links to your org’s YouTube page where you have uploaded videos about your event, or where the media source can find other videos promoting your nonprofit.
  • Press Release – Includes relevant information about your event that you want the media to know and share as well as details for the person media sources should contact for more info. Check out this basic Sample Press Release.
  • Writing Guides – Guidelines for language to use/not use and how media should write about your organization when dealing with specific or sensitive areas of focus.
  • Social Media Posts – Sample Tweets or Facebook and other posts that promote your event.
  • Web Advertising – Web banners in standard sizes and badges along with coding instructions linking to your website or event signup form.
  • Other Marketing Content – Infographics, Case Studies, blog post ideas (in case someone is feeling creative and wants to write for your cause) and any other content that can be used to promote your org.

Make sure to follow-up with your media contacts after a successful fundraising event.  They might just want to report on your amazing results!

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