Arrowhead United Way Seeks To Raise Donations With Crowdfunding Campaign Benefitting Victims Of Deadly San Bernardino Attacks


Posted on December 24, 2015 by The San Bernardino American

(SAN BERNARDINO, CA) – Arrowhead United Way is taking a new approach to fundraising by raising donations with a crowdfunding campaign that directly benefits victims, families, and others affected by the shooting tragedy on December 2, 2015 in San Bernardino, CA. At the time of this release, the campaign has already raised over $151,000 through MobileCause and an additional $200,000 through offline donations. Arrowhead United Way continues to make progress toward its goal with the help of generous donors from across the country.

After the deadly attacks occurred on Dec. 2, Arrowhead United Way received an outpouring of support with many asking how they could help those involved. With the help of MobileCause, a leader in cloud-based technology solutions for nonprofits, Arrowhead United Way launched a crowdfunding campaign to streamline the donation process and allow supporters to donate from virtually anywhere by using their mobile phones to text SBUNITED to 71777.

“We knew that people wanted to help, and we wanted to make it easy for people to do that. MobileCause solutions make that possible,” said Arrowhead United Way President and CEO Doug Rowand. All donations from the crowdfunding campaign will go directly to the newly formed San Bernardino United Relief Fund, a joint effort between Arrowhead United Way and the San Bernardino County Board of Supervisors.

“We knew that people wanted to help, and we wanted to make it easy for people to do that. MobileCause solutions make that possible.

Doug Rowand

President and CEO, Arrowhead United Way

With a streamlined, mobile-first approach, MobileCause’s crowdfunding solution empowers supporters to make a donation or to become a fundraiser on behalf of Arrowhead United Way from their mobile phone, PC, or tablet. Each fundraiser receives their own unique keyword that supporters can text to donate. To date, over 900 donors have contributed to the campaign.

In order to spread the word about the campaign, Arrowhead United Way redesigned their homepage with a call-to-action link to the crowdfunding page and a sharable image featuring instructions on how to donate to those affected by texting SBUNITED to 71777. The image was shared across social media causing the campaign to quickly surpass its initial goal of $10,000. The organization has increased and surpassed multiple goals since then, and is now seeking to raise $250,000 for the victims and their families through crowdfunding.

All donations made through Arrowhead United Way will be used to assist those affected by the December 2nd tragedy. Arrowhead United Way will not be deducting administrative or any other fees. “We want people to be aware that 100% of their donation goes directly to helping those affected by the shooting,” said Rowand, “Every single dollar makes a difference.”

To donate, text SBUNITED to 71777 or go to www.arrowheadunitedway.org

About Arrowhead United Way:

The Arrowhead United Way is a volunteer driven organization that actively supports health and human services by focusing on education, income, and health. These services address the underlying causes of the community’s issues and create lasting change. The organization was established in1891 and is led by prominent respected community leaders; it is one of the oldest United Way’s in the country. AUW encourages individuals to become more involved in the community by giving, advocating, and volunteering. For more information about how to become involved with AUW visit the website – www.arrowheadunitedway.org.

Pin It on Pinterest

Share This