In recent years baby boomers have adopted mobile and social media technology at a rapid rate. On average, boomers spend 19 hours a week online and 71 percent use a social networking site daily. Boomers control 70% of disposable income in the United States and spend nearly $7 billion per year online on consumer purchases. Boomers are the most generous of all generations, giving more than $47 billion annually. (Source: Nonprofit Tech for Good)
Myth: My donors don’t use smartphones so our organization doesn’t need to adopt a mobile strategy for fundraising and communication.
Truth: Baby boomers, with income over $75,000, have 72% smartphone adoption in the US. Although baby boomers (born 1950-1964) are late adopters of mobile technology, this is changing fast! It is a grave fundraising mistake to underestimate the technical skills of boomers… especially boomers with higher levels of income and education. Additionally, baby boomer adoption rates increase in urban and suburban areas. (Source: Pew)
Myth: Baby boomers don’t use social media so our organization doesn’t need to adopt a mobile strategy for Facebook and Twitter.
Truth: Baby boomers spend more time online than they do watching TV. At 19 hours per week, this also exceeds the time they spend reading newspapers or listening to the radio. The study found 71 percent of baby boomers use social media every day, and 59 percent of seniors did the same. Facebook was the most popular platform among these demographics. The primary reason for this adoption was to keep in touch with family members. This number will continue grow, creating new opportunities for charities to engage with baby boomers. (Source: Ipsos and Google report)
Use Mobile to Gain Boomer Advocates and Volunteers
Not only do baby boomers have more financial power to give, they also may be more engaged in volunteering. After retirement, boomers look for impactful involvement opportunities. Mobile messaging makes it easy to get in touch with boomer advocates and volunteers. Baby boomer text message open rates is 99%.