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Believe Big

Founded

2011

How we helped

Event Page

Text-to-Donate

Mobile Messaging

Digital Fundraising Services

Segment

Healthcare

Size

Small

$200,000+

total raised

1,200

views of virtual event

129

new donors

“What we really loved about MobileCause was the expert advice we received for setting up our Event Page and live stream, just weeks before the event.”

– Ivelisse Page, Executive Director & Co-Founder

Challenge

Believe Big, a nonprofit Christian organization dedicated to helping individuals prevent and overcome cancer, holds their Believe Big Fundraising Dinner every year. The dinner is an essential source of annual funding and with the social distancing guidelines implemented during the COVID-19 pandemic, the team couldn’t afford to forgo the event. Believe Big needed assistance in transitioning their in-person fundraising event into a virtual one.

Solution

Ivelisse Page, Believe Big’s Executive Director and Co-Founder, reached out to her MobileCause Digital Fundraising Strategist to help her set up an Event Page with livestream details, links and an announcement video. The Event Page also included a custom countdown clock to the event, engaging registrants the same way an in-person event would. A form on the event registration page collected contact information from viewers. MobileCause and Believe Big also worked together to set up reminder emails and text messages before the event. Reminder emails were sent one week, one day, and one hour before the livestream. Fifteen minutes before the virtual event, a reminder text message was sent through MobileCause mobile messaging with links to their Event Page.

To create the livestream event, the Believe Big team pre-recorded videos of each speaker’s portions and a production team edited all the videos together to create one presentation. The event broadcasted live simultaneously though Facebook, YouTube, and their MobileCause Event Page. Ivelisse worked with her Digital Fundraising Strategist to create a script and display MobileCause text-to-donate instructions on the panel of the livestream video.

Impact

The primary goal of the virtual Big Annual Fundraising Dinner was to encourage those battling cancer to overcome. The Believe Big Team garnered over 1,200 livestream viewers during their event. They also raised over $200,000, a net total more than last year. Because the event was virtual, this allowed Believe Big to capture new out of state donors who would have otherwise been unable to attend. In fact, half of the live stream viewers were outside Believe Big’s headquarters in Maryland. They received 263 gifts from donors, with 129 being new to the organization.

What is DFS?

Our team of Digital Fundraising Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.

Believe Big

Believe Big is a nonprofit organization dedicated to helping individuals face, fight, and overcome cancer. Ivelisse and Jimmy Page founded the organization after Ivelisse’s battle with Stage IV colon cancer. Their mission is to bridge the gap between conventional and complementary medicine for fighting cancer.

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