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Berkeley Repertory Theatre

Founded

1968

How we helped

Peer-to-Peer Fundraising

Event Page

Online Giving Form

Segment

Arts & Culture

Size

Small

$950,000+

raised

$550,000

raised through virtual fundraising efforts

“Once we set up the structure of our MobileCause Event Page, our Board members and volunteer fundraisers got really excited and thought: ‘Yes! We can really do this!”

– Lynn Eve Komaromi, Director of Development

Challenge

With only three weeks to go, Berkeley Rep’s biggest fundraiser, or “Party of the Year,” needed to be converted into a virtual event celebrating the resilience of the theatre and its loyal patrons. They wanted to keep the momentum from existing peer-to-peer fundraising while still honoring their special guest and community of artists.

Solution

The theatre’s annual gala, OVATION: Celebrate the Transformative Power of Theatre, went virtual to honor actor, writer, and teacher, Anna Deavere Smith. The event featured special tributes and a conversation between Anna, Artistic Director Johanna Pfaelzer, and Managing Director Susie Medak about the power of theatre to restore, inspire and bring communities together. The live and pre-recorded videos were displayed on Berkeley Repertory Theatre’s Event Page, along with their event sponsors, donor rewards, recipes for at home cocktails, and a donor wall with a fundraising progress circle.

Berkeley Repertory Theatre used MobileCause Peer-to-Peer fundraising and an Event Page to promote the virtual gala.

Impact

Overall, Berkeley Rep raised over $950,000, $400,000 of which was raised prior to pivoting to a virtual event. In the remaining three weeks, they raised nearly $550,000 through peer-to-peer and online fundraising all while maintaining the support of sponsors and building their artistic community.

What is DFS?

Our team of Digital Fundraising Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.

Berkeley Repertory Theatre

Berkeley Rep has been creating ambitious theatre that entertains and challenges its audiences, provokes civic engagement, and inspires people to experience the world in new and surprising ways since 1968.

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