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Bet Tzedek

Founded

1921

How we helped

Event strategy

Online and offline giving

Custom thermometer

Text-to-give

Mobile pledging

Donor reporting

Gift management

Segment

Human Services

Size

Medium

$205,000

collected

768

new donors

674

mobile subscribers

Year-after-year MobileCause makes it easy for more and more donors of all ages to give in a way that is engaging and fun.

— David Bubis, Executive Director

Challenge

Like many nonprofits, Bet Tzedek wanted to increase donations at their annual event. It was also important to include an element during the event that would surprise and delight returning guests who continue to attend year after year.

Solution

At the event, after a compelling on-stage testimonial, attendees were instructed to text JUSTICE followed by their gift amount and name to 41444. Pledge amounts and donor names were displayed on-screen on the live fundraising thermometer in real time as the total amount rose towards the goal. The call-to-action was reinforced with clear instructions on screen and on table tents.

After making a pledge, donors received a reply text message with link to fulfill their gift. The donation form was customized to capture important donor data for future campaigns and each donor received an immediate gift receipt via email after completing their donation.

Impact

By the close of their event Bet Tzedek was able to raise $205,000 from 768 new donors. With the help of MobileCause Bet Tzedek not only raised more funds, but they were given the opportunity to make a deeper connection with their supporters. Using the donor data automatically collected when making a donation, Bet Tzedek can now send text message updates to those who opted in to mobile messaging to inform them of all the good they continue to do in the community. 

BET TZEDEK

For the past 40 years, Bet Tzedek has provided free, comprehensive legal services for low-income individuals and families in Los Angeles, proving that access to justice makes a difference in people’s lives. It is the difference between having a home and living on the streets, between getting paid or having to go hungry, between access to medical care and supportive services or suffering.

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