4 Calls-to-Action for Your Donation Confirmation Page
WRITTEN BY SARAH BAKER
Following a successful donation appeal, is it appropriate to ask your donors to do more? Many nonprofits fear that asking a donor for other types of support, after they’ve already made a donation, will turn them off from making future gifts. Truth is, immediately following a donation is one of the best times to make another call-to-action on additional ways to support your organization.
On the ‘Confirmation Page’ that loads immediately after an online donation has been made, the very first thing your donors should see is a thank you. This can be a simple show of gratitude and can be personalized to include the donor’s name, a brief blurb about what their donation will help your organization to accomplish, and/or a thank you image. You can make this even more special for your donors by incorporating a brief ‘thank you’ video onto your ‘Confirmation Page’. This video does not need to be a costly production, but a simple heartfelt thank you from your executive director, staff, or even the beneficiaries of your nonprofit.
Once you’ve thanked your donors, you can add another call-to-action to the page that will encourage them to continue engaging with your organization and help build a lasting relationship. Here are four great ideas for ‘Confirmation Page’ calls-to-action:
1. Link back to your website
This is an excellent time to ensure donors have seen all the great content on your website. They may learn about additional programs you provide and be inclined to donate more, or again, to support them. Make sure your website is mobile optimized for donors using their cell phones.
2. Invite your donor to volunteer
Your donors are individuals who care about your organization and mission. Invite them to take their passion for your cause a step further by linking to a volunteer form or page on your website with volunteer opportunities.
3. Follow on Social Media
Include links to your active social media channels like Facebook, Twitter, Instagram and YouTube. Ideally, you want all your donors following you on social media–not only to “like” and “share” your posts, but to stay up to date with all the latest happenings at your organization from events to volunteer opportunities.
4. Sign up for email and text updates
You should already be asking for and collecting email addresses and phone numbers on your donation form to ensure donors get your automated email receipts and text confirmations. Yet, you can also use your ‘Confirmation Page’ to specifically ask donors to opt in and receive your email newsletters and text message updates.
With all these options, it’s important to keep your ‘Confirmation Page’ simple and easy to navigate. Too many calls-to-action may lead the donor to simply exit the page, especially if they are viewing it on their mobile device. Decide what’s most important for your organization so you can streamline your call-to-action towards your end goal. If you use multiple donation forms, consider alternating calls-to-action on each ‘Confirmation Page’ to learn what secondary action your donors are most likely to take.
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