WRITTEN BY LINDSAY HALLADAY
Great fundraising events are an important component to any nonprofits’ annual calendar. They connect your organization to the community, grow your mission and can be loads of fun…but they can also use up a lot of resources. When determining if a certain idea for an event is worth the time, money and effort, it’s imperative to dig in deep and ask yourself these 3 essential fundraising event planning questions.
1. WHAT IS YOUR GOAL?
Raising revenue for your cause is a necessary part of running a nonprofit. However, there are so many ways to go about doing that and increasing donations isn’t the only indicator of success. Perhaps your event is aimed at engaging a younger, more tech savvy generation. Or, inspire larger donations by reconnecting with current supporters. Spend some time here getting specific in order to later gauge if you hit the mark on your goal.
2. HOW DOES THIS EVENT BENEFIT YOUR TARGET AUDIENCE?
A community clean-up day, a tough mudder obstacle race, and a fancy sit-down gala all create a different feeling and target different groups. How does your event best serve the audience connected to your goal? How are those individuals looking to engage with your organization? For example, you can better engage that younger, tech savvy generation at your event by setting up text-to-donate capabilities. Tap into your current supporters and volunteers by asking them about what resonates with them and why.
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3. HOW WILL IT STAND OUT?
Avoid any dreaded donor fatigue by mixing things up in your calendar. Be sure this event is a unique way to reach your goal and your intended audience. No need to reinvent the wheel here, but too many say, outdoor sporting events, and you run the risk of losing steam. Your event need not be huge or incredibly costly. A warm, intimate luncheon or an evening facility tour may better serve your needs while not detracting from other existing events.
It is, of course, important to address how viable your event is given the resources of your organization. Yet, once you answer these questions, you’ll be better able to prioritize and plan your efforts. The right event can create major revenue and major impact for your organization. Go big, or go small, but go with purpose.
Our goal at MobileCause is to help nonprofit organizations create and manage successful digital fundraising campaigns, raise more money and retain donors longer. Request a free demo with one of our fundraising experts to learn, step by step, how MobileCause can simply run your event while transforming your results.
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