MobileCause’s Top 10 Nonprofit Blog Articles of 2020
WRITTEN BY Kristina Brunnler
Despite a year of unprecedented challenges, our nonprofit customers worked tirelessly to pivot their fundraising strategies and raise awareness for their mission. Many, in fact, raised more with their virtual events than they did their previous in-person events. Some nonprofits actually raised more in 2020 than in any year prior.
To support the gallant efforts of nonprofits around the globe, MobileCause did its best this past year to share tips, strategies and best practices for fundraising amidst a world of prescribed social distancing. As we enter a New Year, we’d like to take a moment to highlight some of our most popular articles from our Fundraising Blog for nonprofits, many of which focused on virtual fundraising campaigns in hopes that these will help you establish and/or continue your fundraising success in 2021. Check out our articles below for inspiration and real life examples from our nonprofit customers’ fundraising campaigns.
A Year in Review: Top 10 MobileCause Nonprofit Blog Articles of 2020
1. How Nonprofits Can Motivate New Donors in the New Year
After any busy year-end giving season your nonprofit’s donor base may be feeling a little burned out. A crowdfunding or peer-to-peer fundraising campaign is a great way to attract new supporters using your existing supporter base. Learn how you can get started setting up your own campaign.
2. 10 Virtual Fundraising Campaign Ideas for the Coronavirus Lockdown
One of the biggest obstacles nonprofits faced in 2020 was being forced to cancel or postpone their in-person fundraising events. As we worked with thousands of nonprofits to pivot their in-person event into a virtual or hybrid in-person and virtual fundraising event, we shared their best practices and learned many lessons. Check out this article for ideas and examples from their virtual fundraising campaigns.
3. 7 Tips for Organizing a Virtual Run/Walk
Social distancing guidelines prevented large gatherings for athletic events in 2020 and will likely continue into the first half of 2021. But with few restrictions on running, walking or exercising on our own, many nonprofits have turned to virtual runs and walks. Read our article for tips from our team of Digital Fundraising Strategists who worked with nonprofits to transition their athletic events into virtual ones.
4. What to Do if Your Fundraising Event is Cancelled Due to Coronavirus
Nonprofits traditionally rely on in-person galas, athletic events, luncheons and the like to connect with supporters and fundraise for their cause. COVID-19, however, prevented these very important annual fundraising events. Our blog addresses three solutions for nonprofits if their in-person event is canceled or postponed in 2021.
5. 7 Tips for Launching a Powerful Peer-to-Peer Fundraising Campaign
Peer-to-peer fundraising is the practice of leveraging supporters to fundraise on the nonprofit’s behalf, typically through online platforms such as personal blogs and social media. A peer-to-peer fundraising campaign is a great way to connect with new and existing supporters virtually as individuals will likely be spending more time online during the first half of 2021 with social distancing restrictions continuing.
6. 5 Inspiring Nonprofits That Are Using TikTok to Fundraise
In 2020, TikTok launched features like TikTok for Good and Donation stickers. Many of our clients took to the new social media platform to fundraise. Check out some examples from our nonprofit clients who created TikToks of their own to fundraise and spread awareness for their cause.
7. 7 Tips for a Better Fundraising Video
Video is becoming increasingly important to any nonprofit fundraising strategy. Take a few tips from our team of Digital Fundraising Strategists on how to create a compelling, heartfelt, fundraising video even with current social distancing restrictions.
8. 3 Tips for Better Nonprofit Selfie Videos
Selfies are a great way to connect with your supporters (virtually) and put a face to your organization. We shared some quick tips on how to make your selfie video something that spreads awareness for your cause and is worth watching.
9. 6 Essentials of a Fundraising Landing Page
A landing page is a must-have for any fundraising campaign. With more nonprofits turning to virtual fundraising events, a compelling landing page becomes increasingly important. Learn which crucial elements including call-to-actions, impact metrics and more you’ll want to include.
A MobileCause Event Page or landing page act as a centralized hub for your campaign (no coding required!).
10. 4 Effective Ways to Ask for Donations During the COVID-19 Pandemic
Asking for donations is intimidating. But with an economic recession and public health crisis, you likely feel extra hesitant to ask for financial support from your donors. In this article we share compelling virtual donation appeals you can use in your own campaign during these trying times.
As we enter a New Year, we hope you remain hopeful and confident in your mission’s ability to provide for your beneficiaries. Stay tuned for more resources this year to help nonprofits fundraise virtually and (hopefully) in-person again by subscribing to our Nonprofit Blog here.
Kristina Brunnler
Marketing Manager
MobileCause
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Our goal at MobileCause is to help nonprofit organizations create and manage successful digital fundraising campaigns, raise more money and retain donors longer. Request a free demo with one of our fundraising experts to learn, step by step, how MobileCause can simply help set up your campaigns while transforming your results.
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