Small Event Improvements That Make A Big Difference
WRITTEN BY SARAH BAKER
With Fall event season just around the corner, it’s time to review the more granular details of your upcoming fundraising event. From confirming floral arrangements and entertainment to drafting the perfect script for your fundraising call to action, it’s the little things that can have the biggest impact. Today we will discuss updates to make to your event to help you reach your fundraising goals.
Give Guests a Smooth Ticket Purchase & Check In
For maximum attendance at your event, plan to make it easy for your supporters to purchase their tickets. Create an online ticket sales form that can be shared by email and social media, as well as embedded or linked to directly from your website. Add an option to make a donation on the ticket form for those who cannot attend and for those who want to donate right away.
For stress free check in at your event, your guests can quickly pull up their email or text message with their unique QR code to be checked in by your staff or volunteers. In addition to giving peace of mind to your guests as they enter your event, this allows for easy follow up with guests who attended as well as those who may have been unable to attend the live event, even after purchasing a ticket.
Provide a Text-to-Donate Keyword
One of the easiest ways to boost donations at your event is to incorporate a text-to-donate keyword to allow donors to easily make a gift from their phone. To ensure all of your supporters and their guests are aware of your text-to-donate keyword and how to complete their gift, you can incorporate it in the following areas:
- Pre-event email to registered/ticketed attendees
- Printed instructions within your program
- Table tents and posters throughout the event space
- On volunteer t-shirts
- Guest giveaway items – wristbands, wine glasses, postcards
- Pre-event and day of event social media posts
Incorporate a Live Call to Action
In addition to promoting your text-to-donate keyword on printed and online materials, one of the most impactful ways you can increase donations at your event is to incorporate a live call to action with your text-to-donate keyword. To ensure maximum fundraising success, your live call to action should follow the “emotional high point” of the evening. This is typically after hearing from a beneficiary of your organization’s good works whether that’s in person or a video.
With your live call to action, timing is everything! In addition to following the emotional part of your appeal, it should take place when it is the sole focus of your event attendees. The ask should typically not take place during the meal portion of the event when guests will be distracted or too close to the beginning or end of the evening. You will also want to keep the text-to-donate call to action separate from any other fundraising aspects of the night, like a live or silent auction, raffle winner announcements, etc.
Reveal a Live Event Thermometer
If you are using a text-to-donate keyword and a live call to action, the 3rd component needed to have a successful event is the live fundraising thermometer. The thermometer lets you publicly thank and acknowledge your donors, track your progress towards your goal, and adds a level of social influence for your donors to participate. Like your live call to action, timing is key to success with your fundraising thermometer.
To have the most impact, your fundraising thermometer should typically only be displayed during a small portion of your event. During your program when you first introduce the idea of text-to-donate, rather than display the thermometer itself, display the built-in “Instruction Slide” of the fundraising thermometer.
Display your thermometer during your appeal for a short period of time. Timing will range on your call to action but typically lasts 5 to 15 minutes. Your focus should be giving your donors enough time to read the instructions, text in, complete their gift, and see their names appear on the thermometer but not so long that the thermometer begins to lose its urgency and fade into the background.
Incorporate all these tips into your next live event to see your donations increase. From last minute intimate gatherings to intricate galas, use technology to have a successful fundraising event for your non-profit.
Digital Marketing Strategist
Our goal at MobileCause is to help nonprofit organizations create and manage successful digital fundraising campaigns, raise more money and retain donors longer. Request a free demo with one of our fundraising experts to learn, step by step, how MobileCause can simply help set up your campaigns while transforming your results.
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