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Why Your Nonprofit’s Social Posts Are Not Getting Seen

WRITTEN BY Kristina Brunnler

Let’s face it, social media is an inherently selfish medium. While it connects us with others, it’s also leading to a more self centered society according to psychologists. So how do you get your nonprofit’s mission out amongst all the selfies, Tik Tok dance battles, and VSCO girls? 

Social media is a crowded space, but using images with charts, maps, and graphs can both grab users attention and say something powerful. Combining visual content with eye opening facts will not only stop users from scrolling, but potentially gain a new follower or repost. Below are 5 informative graphics that will help you tell your nonprofit’s story on social media.

5 Informative Graphics to Spread Your Nonprofit’s Mission on Social Media

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1.  Statistics

A single number can capture a lot of attention. Is there anything about your beneficiaries you know others would be shocked to hear? Statistics don’t need to come directly from your organization, so long as you cite the original study conducted.

Break the Silence Against Domestic Violence Instagram post with statistic on abused teenagers

Image Courtesy of Break the Silence Against Domestic Violence https://www.facebook.com/btsadv/photos/a.335723429785011/2540330829324249/?type=3&theater

2.  Bar Graphs

A bar chart makes it easy to compare sets of data between different groups. Bar charts are also great for showing disparaging differences or similarities between groups over time. While more content heavy, bar graphs carry significant weight in indicating your nonprofit is citing a research based study.

Instagram post from Transgender Law Center with Line Graph of Trans Healthcare priorities

Image courtesy of Transgender Law Center https://www.instagram.com/p/B8RpEd-nYiU/

3.  Line Graphs

Line graphs are good for indicating a clear change or trend over time. Without much more than an angled line and two sets of data groups, you can tell a quick and powerful story.

Equal Justice Institute Line Graph

Image courtesy of Transgender Law Center https://www.instagram.com/p/B8RpEd-nYiU/

4.  How You’re Helping

Sharing facts on how your organization is helping will ultimately win over followers. It’s not enough to share why you need help, but how you are going to help too. If you don’t have any statistics to share off hand, you may need to dig into your database for stats on past fundraisers.

5.  Geographic Maps

Maps of geographic regions we know well such as the United States, individual states or the entire world are easy to digest. We immediately look for our own country, state or hometown then apply our own knowledge. Start by considering the scope of your nonprofit’s mission. If your nonprofit is a local food bank, consider a map of the entire state indicating counties with the most individuals living below the poverty line. If your organization is fighting for climate change, a map of global warming’s impact on the entire world may carry the most weight.

Need assistance creating a compelling social content for your nonprofit? Our team of Digital Fundraising Experts can
help you create and execute effective social media campaigns from start to finish.

Informative images with text generally attract more attention than text alone, and are three times more likely to get shared on social media. By combining eye opening statistics with impactful images, you can potentially gain new supporters through social media alone.

Stay safe, healthy and best of luck with your campaigns!

Kristina Brunnler
Marketing Manager
MobileCause

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Our goal at MobileCause is to help nonprofit organizations create and manage successful digital fundraising campaigns, raise more money and retain donors longer. Request a free demo with one of our fundraising experts to learn, step by step, how MobileCause can simply help set up your campaigns while transforming your results.

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