Is your board behind the times when it comes to technology? Implementing a mobile fundraising and communication solution will open the door to a whole new source of donations and new group of contributors.
Technology helps you connect with different donor demographics
If a large percentage of your donors are baby boomers, you may think mobile donations won’t be popular. While baby boomers don’t use technology as much as younger age groups, they have proven to adopt it quickly when given the chance. Plus, this generation has a great deal of donation firepower, giving $47 billion per year.
Millennials prefer to communicate through text messages and may even be annoyed by phone calls. While this generation doesn’t have the same spending power as baby boomers or Generation X, they are highly involved in charity. Eighty-three percent have given to a cause, but this doesn’t mean you can win them over easily: 91 percent scope out a website before donating. Because millennials are active on social media and prefer text messages, mobile can help you build relationships with this age group.
Still not convinced? Check these mobile statistics
99% of text messages get opened, which is pretty impressive.
90% are read within three minutes of being sent
97% of US adults have cellphones, 74% of these are smartphones
65% of the time people spend using social media is from a smartphone
Mobile accounts for more than 1/2 of all Internet searches
How to implement mobile into your larger fundraising strategy
Does your organization rely on event donations for the bulk of your fundraising revenue? Do you cultivate relationships with your donor database over time by sending contributors impact reports? Do you have a peer-to-peer fundraising program? Mobile can supplement all of these initiatives by making it easier to stay in touch with donors, engage them over time and increase recurring donations.
Here’s a look at how MobileCause can help you meet and exceed your fundraising and donor engagement goals:
Event Fundraising: Because mobile gives event attendees a convenient way to contribute without detracting from the overall experience, you can increase your event revenues by 25 percent. Mobile donations can make the event more interactive, and the addition of a fundraising thermometer can fuel participation even more.
Online Donations: Have you noticed high abandonment rates on your website? It could be because your donation page isn’t mobile friendly. A page that is both branded and mobile-responsive can increase donation size and decrease abandonment.
Peer to Peer Fundraising: These fundraisers are often your best advocates, and they raise an average $568. This enables you to connect with an entirely new group of donors: In fact, 4 out of 7 are first-time contributors.
Mobile Marketing: Stay in touch with one of the most effective communication channels. You can share event information, demonstrate impact or just say thank you for participation in a campaign.
Text to Donate: Donors can complete their gifts in a matter of seconds, and you can increase conversions by sending them reminders if the transaction hasn’t been finished.
Mobile donations make it simple and quick for people to give, whether they are at a charity event or on the go. If your organization doesn’t implement mobile in 2014, you could fall behind as different age groups continue to express a preference for mobile communication. Mobile technology can help your organization move into the future and stay relevant as millennials come of age. Sell your board on the importance of mobile this year.