Cancer donations increase every October

Breast Cancer Awareness month happens every October, and it’s nearly impossible to ignore the wide array of pink merchandise. However, there are other ways to get involved to raise cancer donations.

Breast cancer is one of the most serious forms of the disease. Each year, 40,000 women die from breast cancer, and the average survival rate is 2 to 3 years after a diagnosis, according to NPR. While the annual month of awareness leads to a corresponding surge of donations, most of the funding is directed at researching early stage breast cancer and prevention.

breast-cancer donations

Due to a higher level of awareness among the general population, breast cancer is one of the most funded diseases. However, only 2 percent of the funding goes to the most devastatingly advanced stage (ie. stage 4 or metastatic) of breast cancer research. More needs to be done to make serious strides toward reducing the mortality rate of this form of cancer.

Products featuring the identifiable pink ribbon image seem to have become a corporate marketing campaign that does little more than raise awareness of breast cancer. Buying pink products is not the best way to make meaningful cancer donations. Instead, making direct donations to breast cancer organizations gives them control over how funds are allocated.

Time Magazine identified five sustainable, accountable organizations that support prevention research, breast cancer education, helping young women who have been diagnosed, and preventing patients from falling into debt. These groups are less focused on pink products and give a significant portion of their revenue to their causes.

Crowdfunding cancer donations makes direct impact

Cancer fundraising isn’t limited to large organizations or individual patients. Anyone can make a difference with the right tools. Crowdfunding individual campaigns are one of the quickest ways to raise a large number of donations. For example, Relay for Life is a fundraising event for the American Cancer Society that can be held in nearly any community. Participants collect cancer donations individually, or they can start a team and fundraise together.


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Each individual can create his or her own fundraising page to ask for gifts and then share their page through text messages, emails and social media. Donors can easily contribute directly, become a fundraiser themselves and share on social media from their smartphones through a customized mobile-responsive fundraising page. These campaigns can help you support a specific cancer research organization.
shelleywenkBy Shelley Wenk, Director of Customer Success


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