Unleash the Music Encourages Listeners to Make Text Donations to Keep Christian Radio Free.
RadioU is a Contemporary Christian radio station that transmits worldwide over the web, on its music TV station (TVU) and over many radio markets nationwide. RadioU plays alternative Christian music across several genres including artists such as Thrice, POD, Underoath and Nine Lashes (right).
RadioU is a nonprofit organization that is funded completely by listener donations. RadioU does not have any commercial sponsors and is kept running exclusively by listener donations and fundraisers throughout the year. Their major pledge drive, known as Unleash the Music, is performed twice a year and works to raise enough money to keep them on the air for the next six months as well as expand RadioU to new markets.
There’s lots of ways to get involved but only one takes 10 seconds!
To strengthen fundraising efforts throughout the year Radio U has empowered their listeners to make donations in a new and simple way. At any time throughout the year supporters can text “UNLEASH” to 85944 to make a one time $10 donation to be added to a mobile phone bill or deducted from a prepaid balance.
Also worth noting—after listeners have made donations their names and cities are featured on the home page of the Unleash the Music website (left).