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Telephone Consumer Protection Act (TCPA) Compliance

TCPA (Telephone Consumer Protection Act) protects the privacy rights of individuals by restricting the use of telephone equipment.

Section (b)(2)(F) provides special allowances for:

“tax-exempt nonprofit organizations to send unsolicited advertisements* to their members** in furtherance of the association’s tax-exempt purpose.”

*Text messages, emails, and phone calls
**Donors, supporters, and constituents

For-profit organizations must receive “expressed written consent” before sending advertisements.

The following apply:

– Carriers are not liable for delayed or undelivered messages.
– Message frequency may vary but you will receive no more than 4 messages per month
– You can get help with any campaign at any time by texting “HELP” to the relevant short code
– You can opt-out or stop a campaign at any time by texting “STOP” to the relevant short code.

If you have any questions about any MobileCause verified campaigns or charities, you can always email us at [email protected] or call (866) 976-7999.

Cell Phone Carrier Compliance

MMA (Mobile Marketing Association) best practices are required by all cell phone carriers for text messaging programs.

Section 1.4-9 states that after a mobile number has been added to a list, a confirmation text message must be sent the to the subscriber containing the following information:

We would like to keep in touch with you!
Organization name and “Alerts”
Estimated frequency of messages “4/mo”
“Message and data rates may apply”
Reply HELP instruction
Reply STOP unsubscribe instructions

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