Workers are our most valuable resource. Nothing can replace the impact of a hard-working employee; and this is true in the world of fundraising just as it is in the world at large. By harnessing the extraordinary ability of their employees to give and keep on giving, companies raised an average of $2.33 million dollars for various nonprofit causes in 2012. With the right tools, an enterprising corporation can raise even more, in a way that unifies and energizes employees. Mobile fundraising is a fantastic way to tap into the potential of corporate giving.
Nothing can replace the impact of a hard-working employee; and this is true in the world of fundraising just as it is in the world at large.
With mobile fundraising, donating is the work of a moment, even during a busy workday. Employees can text in a keyword specific to an individual campaign as a pledge to make a donation, to be fulfilled by credit card whenever they choose. Mobile donations allow donors to give any amount them want, whether it’s $1 or $10,000.
The ability to choose and the ease of use makes mobile donations ideal for the busy employee, and ideal for the workplace.
Peer-to-Peer Fundraising Campaigns
Peer-to peer-fundraising provides a similar service, but in a more personalized team building way that’s perfect for a campaign driven by individuals and groups. Social giving focuses on sharing the cause through whatever method the employee prefers—be it Facebook, Twitter, email, text message, or simply word of mouth.
By creating a customizable landing page, your organization can allow donors to learn more about the cause they are donating to. With social giving, the donor is drawn into the campaign in a unique way, creating a sense of comradery between workers and unifying them behind the cause.
A live, fully custom pledging thermometer shows the progress of a campaign and turns the giving experience into a game of getting their name and donation up where everyone can see. By engaging employees in the campaign, keeping them involved and excited, employers can empower their workers to give back to the community.
Benefits of Mobile Fundraising
Mobile fundraising provides a dynamic giving experience that’s like no other. Campaigns using mobile fundraising, whether it’s mobile pledging, text-to-donate, or peer-to-peer fundraising, create an exciting environment that engages the donor fully. Targeted text messaging to past donors, select groups of employees, or mass communications through the company allows the workplace to be united in an immediate, simple, and engaging way.
Not only is mobile fundraising a great way to unify the workplace, but it’s also an efficient way to run a campaign so that a company can focus on what matters rather than piles of paperwork. With an easy to use online account to manage mobile fundraising, organizations can:
- Build lists of donors or interested workers with various widgets.
- View comprehensive reports to see participation, amount raised, and individual donor information for further contact.
- Easily find ways to create matching gifts or competitions in order to stimulate further donations.
Mobile fundraising is an efficient way to run a campaign so that a company can focus on what matters rather than piles of paperwork.
What’s more? With employees giving on their mobile phones, corporations can also encourage workers to request matching gifts. Corporate philanthropy programs like matching gifts help donors’ contributions go further. Once they’ve put in a request and the corporation approves the organization and donation, the nonprofit will receive a check from the donor’s employer for the same amount.
Matching gift programs can be a great incentive for employees to contribute to local organizations or nonprofits that align with your company’s core values.
If your company doesn’t have a matching gift program or wants to improve the one you have, Double the Donation has a list of questions to help get your program started on the right foot.
Mobile fundraising is the future of the corporate giving world. It connects employees and employers to cause like nothing else and brings workers together in support and enthusiasm, making for a more connected and philanthropic workplace.
Sean MacNeill, MobileCause CEO