Keith Urban promotes the the Salvation Army. Text GIVE to donate to the Red Kettle Campaign

Country music superstar and three-time Grammy award winner Keith Urban kicked off The Salvation Army’s 2010 Red Kettle Christmas Campaign with a LIVE, nationally-televised halftime performance during the Dallas Cowboys vs New Orleans Saints football game.

This year for the 119-year old Red Kettle Campaign—The Salvation Army has launched it’s first national Text to Give program where donors can text “GIVE” to 85944 to make a $10 donation.

In the powerful commercial below – Keith Urban urges individuals to send a $10 text message donation to feed a child, provide shelter for the homeless, and change lives forever.

Daniel ScalisiBy Daniel Scalisi, Founder/ EVP Sales & Market Development

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