Direct Appeal Helps Chris Rock Sell Girl Scout Cookies to Hollywood Elite
Claire Zillman‘s article in Fortune Magazine is among the mass media coverage of the direct and guilt-ridden appeal that helped Chris Rock sell Girl Scout cookies for his two daughters to Hollywood’s biggest and richest stars during this year’s Oscars televised presentation. Ms. Zillman is a journalist at Fortune Magazine covering world business news, especially in the workplace.
UPDATE 3/1/2016: While the Girl Scouts are now reporting that instead of the $65,000 total promoted during the broadcast, Chris Rock only managed to sell around $2,500, worth of cookies. The organization, however, is still very pleased with the awareness his stunt has raised for their product and cause. Access Hollywood is reporting that Linda Spradley Dunn, the Girl Scouts troop mother Rock mentioned during his appeal stated, “You can’t buy that type of publicity for the Girl Scouts. That was a wonderful thing that he did.”
Trending Article | Fortune Magazine | Claire Zillman | 02/29/2016
Chris Rock Sold $65,000 Worth of Girl Scout Cookies at the Oscars
What better place to fundraise than an auditorium full of Hollywood elite.
Add ‘Opportunist’ and ‘Dad of the Year’ to Chris Rock’s already lengthy resume.
The star comedian hosted the 2016 Oscars on Sunday night and used his prominent position on stage to do perhaps one of the most pedestrian of fatherly acts: fundraise for his daughters’ Girl Scout troop. With a captive audience of Hollywood’s über- rich, Rock said, “I want you to reach into your millionaire pockets and I want you to buy some of my daughter’s Girl Scout cookies.”
Insider Outlook | Lindsey Himphill | MobileCause Customer Success Associate
How Did Chris Rock Sell Girl Scout Cookies To the Biggest and Richest Stars in Hollywood?
The appeal that helped Chris Rock sell Girl Scout Cookies at the Oscars included him telling the audience about the cookie-selling feud between him and rival troop mother, Linda Spradley Dunn. He also called out specific celebrities, like Leonardo DiCaprio, who thanks to recent accomplishments could well afford to help his daughters out by buying cookies. Chris also had an army of Girl Scouts fanning the audience, product in hand, ready to make an easy sale.
While your next fundraising event may not be as glitzy as the Oscars, these tips will help you fundraise like a superstar:
- Provide your audience a great back story – something that will get your potential donors invested in your campaign. Using video helps you make your storytelling even more engaging.
- Motivate them to give with tangible examples of the impact their donation will make, like, “…donating $20 tonight will provide 10 meals for the hungry.”
- Connect to them on an emotional level so you can get them thinking, “How can I possibly say no?”
- Make it easy for attendees to donate using a keyword and shortcode to make mobile pledges during the event. Your host can provide easy directions that can also be printed on table cards and displayed on-screen.
- Display a live fundraising thermometer on-screen to recognize donors in real-time and motivate your other attendees to give to help move you closer to your fundraising goal.
Summary: Engage your fundraising event audience with compelling storytelling that evokes an emotional response and inspires giving. Then make it easy for them to give with a text to donate keyword and shortcode for mobile pledging and recognize donors on a live fundraising thermometer that will motivate others to give to increase donations by 35%.