Text message Cinderella to make a $1 donation to Toys for Tots

From Dec 3 through Dec 17, the “Disney Princess: Heart of Gold” Disney mobile fundraising campaign will engage consumer participation via text messaging, by calling on the public to send the text message HEART to a 27138. In return, Disney will donate $1 to Toys for Tots for every text message that is received, for a grand total donation of up to $50,000.


Consumer participants in this mobile texting campaign will be automatically entered to win a grand prize consisting of Disney Princess products and a $10,000 donation in their name to the Toys for Tots chapter nearest them. Additionally, as a ‘golden thank you’ every participant will receive a phone call the next day with a special greeting from Cinderella herself!

Learn more about MobileCause fundraising and engagement tools for nonprofits

Daniel ScalisiBy Daniel Scalisi, Founder/ EVP Sales & Market Development

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