Lisa Richwine, West Coast media reporter for Reuters, examines how Disney is integrating mobile technology in Disney parks to interact with visitors, improve park experiences and enrich data-mining to improve their business. Reuters is a news source for the latest breaking news around the world in business, entertainment and technology.
Interview: Disney to bring mobile technology to more parks
By Carly Sec| Hubspot | 062215
The mobile technology that helps Walt Disney Co theme park guests beat lines and pay for Mickey Mouse ears at the company’s flagship resort in Florida will expand in some form to other Disney resorts, Chief Operating Officer Tom Staggs said.
The $1 billion MyMagic+ program features wristbands and a mobile app that let Walt Disney World visitors unlock hotel room doors, pay for food and merchandise, and book dinner reservations or ride times.
The technology aims to help people plan trips in advance, move more quickly through the park and personalize visits. More than 11 million wristbands, called MagicBands, have been used.
Disney Mobile Technology Changes the Way Guests Experience The Brand
“We were failing to recognize key consumer trends that were starting to influence how people interacted with brands,” said one former Disney executive.
MyMagic+ is the Disney mobile technology, the entertainment company’s customers have been using in Florida to access attractions, make purchases at stores and restaurants, even unlock their hotel room doors.The electronic wristbands pushed the boundaries of experience design and wearable computing, and impacted everything from Disney’s retail operations and data-mining capabilities to its hospitality and transportation services.
The company now plans to take the groundbreaking Disney mobile technology to their other parks and possibly expand its use beyond their magical kingdom.
Disney Mobile Technology Is Here To Stay
In Disney parks just as in the nonprofit world, mobile technology has changed the way companies operate and connect with their consumers. And just as Disney mobile technology will expand the company’s reach with MyMagic+, so too must nonprofits adopt mobile technologies to keep their organizations growing and influencing the target audiences that support their cause.
Cloud-based solutions like crowdfunding, dynamic event fundraising, and mobile communication, make it possible for your donors, volunteers and staff to give and stay connected with your organization whether they’re doing it online, mobile or social media. Take a page from the experts at Disney and make sure you are integrating mobile technologies into every one of your campaigns so you can maximize results and fulfill your mission.
Mobile communication and fundraising allows nonprofits and donors to digitally carry everything they need to raise funds, raise awareness and make a difference for their cause right in their back pocket.