In his article for TechCrunch, Anthony Ha covers Google’s announcement for a new feature called Purchases on Google, which displays a “buy” button on specific mobile search results. Mr. Ha is a writer at TechCrunch, covering media and advertising. Previously, he worked as a tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.
Google Unveils “Purchases On Google,” Which Are Basically Buy Buttons In Mobile Ads
By Anthony Ha| TechCrunch | 7/15/15
Google today announced a new feature called Purchases on Google, which will make it easier for consumers to buy products directly from mobile search ads.
The Wall Street Journal first reported that this was in the works back in May, with Google confirming the broad strokes of the news later that month.
For consumers, this will mean that you’ll see be a “buy” button in some promoted mobile search results, taking you to a page where you can buy the advertised product.
Google “Buy” Buttons and Donate Buttons for Nonprofits Make Everything Easier
As Anthony Ha’s article points out, Google’s latest change is a “Buy” that button will allow consumers to buy directly from Google search ads they see and interact with on their mobile phones. Although it is only being tested with a few merchants at this time, Google does expect to scale to more brands within the next year or so.
On the other hand, customizable donate buttons for nonprofits can right now, change the way your supporters interact with your organization on their mobile phones. Responsive online donation pages are optimized for viewing on mobile phones. Responsive design significantly decreases abandon rate and makes it as easy as possible for supporters to give on branded pages that can increase the amount of donations by 38%.
How To Take Advantage of Your Donate Button
In less than 5 minutes your organization can set up, embed and promote your mobile friendly online forms and donate buttons to immediately start raising funds for your cause in a number of different ways:
- Include links to your donation pages on emails and newsletters your organization sends out
- Set up a Donate tab on your Facebook profile that leads to your embedded donation form
- Create Bitly shortlinks to your donation pages which you can use on social media and to text to your donors
- Set up text to donate keywords for your fundraising campaigns
Over half of all online users are accessing the internet on their mobile phones, so make sure your organization is using donation and other forms that are mobile friendly to capture your supporters’ interest, donor data and contributions.