Abby Ellin, contributor to The New York Times, recently wrote an article on the growing trend of couples-to-be replacing unique wedding gifts and favors with heartfelt donations that represent something bigger than themselves. The New York Times covers breaking news, multimedia, reviews and opinion on a wide variety of topics.
Heartfelt Donations Replace Wedding Party Favors
By Abby Ellin| The New York Times | 6/19/2015
“Party favors are such a waste,” said Allyson Stone, 27, the marketing director at City Winery, an event space in New York, who is to marry Isaac Hattem on Nov. 14. “A lot of people don’t even take them.”
Instead of dropping big bucks on something that cannot be properly regifted, and with the goal of “doing something for a greater good,” Ms. Stone and Mr. Hattem are making a $1,000 donations instead of wedding gifts in honor of their guests to the Blue Card, an organization that provides financial assistance to Holocaust survivors.
“Couples want to feel like there’s a bigger purpose to their wedding day — that it’s not just about them,” said Kim Forrest, the editor of the website WeddingWire. “If giving back is an important part of the couple’s life together, why not incorporate that into their celebration?”
Donations Instead of Wedding Gifts for “I Do” and “We Gave”
Wedding season is in full-swing. On a day that is centered around the love and support of the Mr. and Mrs., there’s a growing trend for couples to make their big day about something bigger than just the two of them. The wedding day is the perfect opportunity to give back to a cause or two that the new couple supports in a big way.
“Guest” Giving Practices
Let couples-to-be know how they – and their wedding guests – can support your cause. There are a few ways cloud-based fundraising can be incorporated into the big day to make a memorable and charitable impact.
- The soon-to-be Mr. and Mrs. can make a donation in advance on behalf of their entire wedding party. Doing it before their big event allows them to print information about your organization and the donation to provide their guests at the event.
- Share your text keyword to make the donation process a simple and convenient so anyone can do it anywhere, at any time, whether or not they attend the wedding.
- Encourage happy couples interested in supporting your organization with donations instead of wedding gifts, that they should notify their guests that a donation was made in their names with a mention in the program, on their menu card, or with a cute takeaway that’s tagged with a special message.
- Most couple create a website for their special day. Offer to set up a custom online giving donation page for the couple to embed on the site and a keyword with a live-thermometer for use during the reception.
- If the couple wants to set up their own donation page, they can do so by becoming a crowdfunding volunteers. From there, they can share the link, keyword and/or form for guests to use in lieu of wedding gifts.
Wedding Cash Gifts Could Become Donations (Average By State)