In the wake of the January 2010 Haiti earthquake, Red Cross raised $22,000,000 with Text to Give. This was 20% of donations for Red Cross Haitian relief.
In January 2010, 21% of US Adults had smartphones
Text to Give donations are collected when people text a “keyword” to a “shortcode” and reply “yes” to make a $5 or $10 donation. Funds are totaled and remitted to organizations in 90-120 days after a donor pays their phone bill. Historically, 59% of people who text a keyword complete their donation.
Text to Give Challenges:
- Mobile donations are limited to $5 or $10
- Funds are received by organizations in 3-4 months
- Keywords go live in 30-90 days
- Organizations receive no donor contact information
- 59% of donations are collected*
*Declined donations are due to non-confirmation, blocks on phone plan, and carrier restrictions.
In May 2014, 67% of US adults have a smartphone
Donations on Smartphones:
- Donation amounts are not limited and average $107
- Funds are received by organizations every month
- Keywords go live instantly
- Organizations receive full donor contact information
- 84% of donations are collected*
*Declined donations are due to non credit card payment.
Mobile Pledging is Designed to Maximize Donations on Smartphones
What would happen if the Haiti disaster were to happen in 2014 now that 67% of American adults have smartphones? If Mobile pledging was used by Red Cross in place of Text to Give and they averaged $107 donation and 84% fulfillment from the same donors they could raise… $335,145,712 with Mobile Pledging for Haitian relief. That total represents a 15x increase in mobile donations.
Sean MacNeill, MobileCause CEO